Develops and executes marketing strategies to ensure the growth and sustainability of the brand business
Executes projects and plans that are aligned with the overall brand strategy
Responsible for driving awareness, trial and purchase of the brand trade level, ultimately delivering the brand's profit, volume, and market share objectives, as well as the brand's overall health
Responsible for the day-to-day requirements of brand management and executing and operationalizing the company and brand's thrusts and strategies
