The Assistant Brand Manager leads implementation of product development and marketing communications activities while maintaining within allocated budget and evaluating learnings from market research activities. Co-develops with Category Manager the various recommendations for strategic planning and concept development for specific Sub-Categories.
Responsibilities:
Brand Marketing and Communications
- :Collaborate with the Category Manager to develop and execute annual brand plans for the assigned sub-category
- .Oversee the creation and execution of impactful marketing campaigns aligned with the sub-category's brand strategy
- .Manage the development of all marketing communication materials (ATL & BTL) to ensure brand consistency and message clarity
- .Analyze market research and competitor activity to inform marketing strategies and optimize campaign performance
- .Lead post-campaign evaluation to measure ROI and identify areas for improvement
.
Product Development and Launch Managemen
- t:Champion the product development process for the sub-category, leading cross-functional teams (PDWG) to deliver successful product launche
- s.Manage the creation and approval of product briefs, ensuring timely product development according to established timeline
- s.Collaborate with R&D and Purchasing to ensure new product quality, availability, and successful in-store pilotin
- g.Develop and execute consumer product testing to gather valuable feedback and refine new product offering
- s.Mitigate risks associated with new product launches and ensure a smooth product rollou
t.
Budget Management and Financial Acum
- en:Manage and monitor the sub-category's allocated budget, ensuring all marketing activities and product development initiatives operate within financial constrain
- ts.Prepare comprehensive budget reports for Brand Management, providing insights into spending trends and campaign performan
ce.
Market Research and Insig
- hts:Collaborate with Corporate Research to develop and execute market research initiatives specific to the sub-categ
- ory.Analyze market research data to understand customer behavior, identify trends, and inform strategic decision-mak
ing.
Qualificat
- ions:Bachelor's Degree in Business Administration, Marketing, or a related f
- ield.Minimum 2 years of experience in brand marketing, project management, and integrated communications manage
- ment.Proven track record of developing and executing successful marketing campa
- igns.Experience in managing product launches and working with cross-functional t
- eams.Strong analytical and problem-solving skills with a data-driven appr
- oach.Excellent communication, presentation, and interpersonal sk
ills.
