Associate Manager for Project Marketing Strategy

Responsibilities:

Marketing Strategy Development for Cebu

Handles, develops, and executes the effective conceptualization, planning, budgeting, implementation, delivery, monitoring, and reporting of marketing strategies for assigned projects

Builds equity, sustains awareness, and maintains positive brand reception for assigned projects

Co-proponent in the formulation of compelling value propositions for projects by providing data driven market insights and creative ideas and identifying untapped markets and needs

Expresses the project concept in a compelling and engaging way through various media and enhances all customer touchpoints to adhere to the brand's image, communications strategies, and campaign standards

Leads Management

Drives tactical and strategic lead generation efforts including planning, budgeting, and performance management in coordination with Project Marketing Solutions and Area Sales Directors

Operations

Develops assigned projects budget and oversees the expenditure

Stakeholder Management

Prepares and leads project marketing updates during cluster meetings

Coordinates with creative and media agencies as well as suppliers to implement projects in coordination with the marketing associate

Customer Analytics Management

Conducts and orchestrates data-driven market research to determine market requirements for existing and future products in coordination with the Associate for Project Marketing Strategy

Analyzes customer research, current market conditions and competitor information for assigned projects

Stay up-to-date on the latest real estate trends

Qualifications:

Education level

Advertising Management, Business, Communication Arts, Marketing or marketing-related college degree

Experience

At least 5 years of experience in product marketing or brand management, preferably real estate

At least 1 years managerial experience

Knowledge on Microsoft Dynamics 365 is a plus

Skills

Customer-focused

Strong analytical and problem-solving skills

Highly developed written and verbal communication and numerical skills

• Strong appetite for sustainability, interior design, and/or architecture