- Improving brand presence and campaign execution across trade through excellence in in-
store planning, execution, and tracking in alignment with the annual marketing priorities
- Developing and executing the Trade Marketing Plan in line with sales and marketing
objectives and managing the Trade Marketing budget
- Developing of viable marketing plans and programs for offering competitive pricing,
conceptualizing, implementing tailor-fitted promotional efforts for all brands
- Finds the promotional regions strong and weak points and suggests improvements to
performance
- Analyzes market situation, changes and factors contributing to situation which may affect
company objectives
- Ensures the promotion and advertising are carried out according to customer potentials and
needs
- Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are
respected
- Use market intelligence and customer insight and analysis to increase understanding of our
audiences and effectiveness of our campaigns
- Gather customer and market insights to inform outreach strategies, increase customer
conversions, and generate more qualified leads
Skills And Competencies
- Must have strong communication & interpersonal skills
- Must have strong analytical skills and comfortable dealing with numerical data
- Creative thinker and proactive problem solver
- Strong project management, multitasking, and decision-making skills
- Excellent understanding of subscriptions marketing including retention, acquisition, in life
marketing
- Business savvy with strong analytical skills
- Solid customer-service attitude
