Job Description
Trade Marketing Specialist
Key responsibilities:
1. Drive brand awareness within the retail space (in-store and online)
2. Develop impactful brand experiences and executions engaging with consumers and innovating the shopping experience across digital and physical touch-points
3. Work closely with the sales team to create and manage dealer trade marketing plans and Marketing Initiative records
4. Support sell-ins with campaign-related marketing initiatives such as in-store installations and digital campaigns, shop windows or fairs
5. Evaluate and optimize marketing initiatives based on their generated data
6. Ensure right representation through planograms and identification of Must Have SKUs necessary per channel per category
7. Increase success rate of promotions and brand perception (footfall, conversion rates, loyalty programs)
8. Category management per brand that will help achieve set target by the company in line with its goal andobjectives
9. Management of trade spends versus per activity and overall sales
10. Collect and disseminate Best Practice for profitable Trade Marketing activities
