Trade Marketing is responsible for driving brand growth and visibility within retail environments. This role focuses on developing and executing promotional strategies that align with sales objectives and enhance customer engagement.
Job Responsibility
Create and implement promotional discount strategies to boost sales and attract customers.
Analyze product margins to ensure profitability and effectiveness of promotional campaigns.
Manage all aspects of discount-related projects, coordinating timelines and deliverables across teams.
Create and develop marketing materials, such as banners, layouts, brochures, and promotional content for in-store and website displays.
Oversee the execution of promotional campaigns, ensuring that all materials and discounts are prepared and delivered on time.
Monitor and report on the effectiveness of promotional activities, providing insights for future campaigns.
