The
Trade Marketing Manager will develop, implement and evaluate trade marketing activities and campaigns. This role will oversee a team of trade marketing specialists, coordinators, promodisers, beauty consultants and collaborating with other departments such as sales, marketing and product development. Attention to detail, proactive, organizational and communication skills are essential for this position.
Propose programs, policy and workflow to manage work performance of trade marketing specialists, coordinators, promodisers and beauty consultants
- Screening, hiring and evaluating of trade marketing personnel
Execute incentive programs of roving promodisers and beauty consultants- Motivate and train beauty consultants to achieve the sales target
Prepare relevant and insightful reports when aligning with management
- Trade Marketing Execution and In-Store Promotions
Collaborate with sales and brand marketing team to execute trade marketing strategies across different distribution channels.
- Develop trade marketing materials, including in-store fixtures and promotional collaterals.
Take lead in executing brand activation campaigns, aligning with overall marketing strategy and brand guidelines.- Coordinate with suppliers for timely delivery of event materials and services.
Participate in conceptualizing and implementing promotional campaigns.
Collaborate closely with sales on in store product availability, planogram execution and proper shelf display
- Ensuring the presence of Class A must carried SKUs in stores
Monitor the FEFO stock movement to prevent expiry of items in store- Manage consignment stock requisition and replenishment
Monitoring on correct pricing, promo activities and discounting implementation
- Assist in monitoring of new product launches and performance
Report on competitor new product launches and trade executions
Job Types: Full-time, Permanent
Benefits: Company Christmas gift
Employee discount Health insurance
On-site parking- Opportunities for promotion
Paid training
Promotion to permanent employee
Schedule: Day shift
Supplemental Pay:
* 13th month salary