The Trade Marketing Assistant supports the trade marketing team in executing marketing campaigns and promotional activities aimed at increasing product visibility and sales within various retail channels. This role involves coordinating with sales teams, managing point-of-sale (POS) materials, and analyzing market trends to contribute to strategic marketing initiatives.
- PRIMARY RESPONSIBILITIES:
- Campaign Support:
- Assist in planning and executing trade marketing campaigns and promotions.
Coordinate with internal teams (sales, product development, logistics) to ensure smooth execution of marketing plans.
- POS Material Management:
- Manage the production and distribution of POS materials such as displays, posters, and other promotional items.
Ensure timely delivery and proper installation of POS materials in retail outlets.
- Market Analysis:
- Conduct market research to gather data on consumer trends, competitor activities, and product performance.
Analyze sales data and generate reports to assess the effectiveness of marketing campaigns.
- Sales Support:
- Work closely with the sales team to understand their needs and provide necessary marketing support.
Assist in organizing and coordinating sales meetings, trade shows, and other promotional events.
- Inventory Management:
- Monitor and manage inventory levels of promotional materials.
Coordinate with suppliers and vendors to ensure timely replenishment of marketing materials.
- Budget Management:
- Assist in managing the trade marketing budget by tracking expenses and ensuring cost-effective use of resources.
Prepare budget reports and provide updates to the trade marketing manager.
- Administrative Tasks:
- Maintain and update marketing databases and records.
Handle administrative tasks such as preparing presentations, writing reports, and organizing files.
- Cross-Functional Collaboration:
- Collaborate with other departments, including sales, logistics, and product development, to ensure alignment and successful implementation of marketing strategies.
- Education: Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience: Previous experience in a marketing or sales support role is preferred, ideally within the manufacturing or FMCG sector.
- SKILLS:
- Strong organizational and project management skills.
- Excellent communication and interpersonal skills.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Analytical mindset with the ability to interpret data and generate insights.
- Ability to work under pressure and meet tight deadlines.
- ADDITIONAL REQUIREMENTS:
- Willingness to travel occasionally for trade shows and retail visits.
- Ability to work both independently and as part of a team.
- A proactive and positive attitude with a keen interest in trade marketing and retail dynamics.
- WORK ENVIRONMENT:
1
. This role typically operates in a standard office environment but may require occasional travel to retail locations, trade shows, and meetings with suppliers or clients.
Job Types: Full-time, Permanent
Pay: Php18,000.00 - Php20,000.00 per month
Benefits:
On-site parking- Opportunities for promotion
Staff meals provided
Schedule:
Day shiftSupplemental Pay:
13th month salary