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The Business Development unit is responsible for generating revenue, new business opportunities, and developing the Health of the Survey. The Survey Growth team encompasses strategies for boosting revenue, business expansion on the multi-sector survey program, and partnerships for better profitability.
The Sr. Business Development Executive (BDE), as a member of the Business Development team, has a key role in sustaining and growing market surveys through focused engagement and the conversion of non-paying participants into clients.
As a Community Practitioner, the BDE has a deep understanding of the Community Market product and how it can serve as a channel to access the other components of Community.
Duties and Responsibilities:
- Identify issues impacting the utility and delivery of Community Market survey data to the client as well as how clients use data to increase the relevance of the products and refine engagement;
- Grow participation in Community Market surveys by expanding client engagement into broader geographic partnerships, and by converting leads into customers within the designated scope;
- Support efforts on market research & analysis by forming strategic alliances, joint ventures, or collaborations that create mutually beneficial opportunities;
- Initiate contact with qualified leads and establish relationships through effective communication and engagement. Utilize networking events, industry conferences, personalized emails, or social media interactions to build trust and credibility;
- Secure sales from new partnerships and alliances, and from niche sectors aligned to delivery timelines, production schedules, and priorities of the technical teams;
- Continuously assess the effectiveness of business development efforts and approaches and recommend changes to strengthen overall team engagement capacity.
