Social Media Specialist

Key Accountabilities Work with social media agency and regional business units on the development and execution of social media strategies and content creation for new product launches Implement social media amplification and affiliate marketing as part of integrated marketing campaign Collaborate with the internal teams (PR/Digital/Ecommerce/Marcom) for strategic planning across social platforms to enhance online presence, community engagement and drive sales conversion Review and edit the contents for Meta, TikTok and LinkedIn platforms as well as executive profiles and Epson Singapore page on LinkedIn Manage influencer marketing campaign and support media/influencer engagement events Able to travel (monthly basis) to Singapore to oversee video content creation at regional office or events Provide social media analysis in monthly reports Support regional stakeholders on reporting requirements Manage vendors to ensure expenses are kept within approved budget and deliverables adhere to communication guidelines and given timeline Key Job Requirements Job / Skills Competencies Experience in social media content marketing, executing social advertising, managing social media communities and influencer campaigns Good knowledge and understanding of measuring ROI across social media platforms to make data-driven decisions, though technical knowledge in generating analytics is not required Strong in agency management Deep understanding and strong working knowledge of social media platforms (LinkedIn, YouTube, Instagram, Facebook, TikTok, etc) and other digital channels Excellent command of written and spoken English to edit copy Must have a sense of cultural fluency to work effectively with teams across the region Work effectively in a team and manage various stakeholders Solid project managements experience in managing multiple projects to meet tight deadlines Critical Work Experience A minimum 3 years experience in social media and/or content marketing. Qualifications Degree in Marketing, Media and Communications, or related fields