Social Media Specialist

Ready to Impact Global Real Estate Join Us and Lead the Digital Conversation!

Looking to break new ground in the real estate industry without ever leaving your home As a Social Media Specialist, you'll be the architect behind a dynamic online presence, crafting and curating content that turns heads and drives engagement in the competitive property market. You'll build social strategies from the ground up, manage campaigns, and keep an eye on the digital landscape to ensure the brand stands tall. This is your chance to establish yourself in a global role and develop a strong foundation for your future in real estate marketing!

Your Career Floor Plan: A Quick Overview

Constructing Engagement: What You'll Work On

Social Media Strategy Development:

• Develop and implement comprehensive social media strategies aligned with company goals and target audience.
  
• Conduct market research and audience analysis to identify opportunities for social media growth and engagement.
  

Content Planning and Creation:

• Create and manage a social media content calendar to ensure consistent and relevant posts across all platforms.
  
• Design and produce engaging content, including graphics, videos, and copy, tailored to each social media channel.
  

Community Management:

• Monitor and engage with social media communities by responding to comments, messages, and mentions.
  
• Foster positive relationships with followers and address concerns or feedback promptly.
  

Campaign Management:

• Plan and execute social media campaigns, including paid advertising and promotional initiatives, to drive traffic and meet objectives.
  
• Manage and optimize ad budgets and targeting to maximize ROI.
  

Analytics and Performance Tracking:

• Track, analyze, and report on key social media metrics, such as engagement rates, reach, impressions, and conversions.
  
• Use data insights to refine social media strategies and improve performance.
  

Trend Analysis and Adaptation:

• Stay updated on the latest social media trends, platform updates, and emerging tools.
  
• Apply industry best practices to enhance social media tactics and ensure the company's strategies remain current.
  

Brand Consistency:

• Ensure all social media content and interactions align with the company's brand guidelines and voice.
  
• Maintain a cohesive brand presence across all social media channels.
  

Competitor and Market Analysis:

• Monitor competitors social media activities and industry trends to identify new opportunities and potential threats.
  
• Adjust strategies based on competitive insights and market changes.
  

Collaboration and Coordination:

• Collaborate with the marketing team to integrate social media strategies with broader marketing campaigns.
  
• Communicate effectively with internal teams to ensure alignment on social media goals and deliverables.

Requirements

The Bricks and Mortar of Your Skillset

• Bachelor's degree in Marketing, Communications, or a related field.
  
• Proven experience as a Social Media Manager or similar role.
  
• In-depth understanding of social media platforms and best practices.
  
• Exceptional written and verbal communication skills.
  
• Experience with social media management tools like Hootsuite or Buffer.
  
• Strong analytical skills with the ability to turn data into actionable insights.
  
• Creativity and design skills with a keen eye for detail.
  
• Experience with Adobe Creative Suite is a plus.
  
• Experience in the real estate industry is a HUGE advantage.
  
• Video editing skills for social media content are a plus.
  

Benefits