Reporting to the Social Media and Community Management Manager or Head of PR and Communications, the Social Media and Community Management Senior Lead/Lead will supervise the day-to-day execution of Maya's social media and community management efforts. The role involves ensuring that the team meets its objectives, implementing social strategies, and managing community interactions across platforms.
What you will do:
- Execution of Social Media Strategy. Supervise the daily execution of Maya's social media strategy, ensuring all activities align with the objectives set by the Manager. Oversee posting schedules, community engagement, and content production across all social platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Community Management and Engagement. Oversee the team's efforts in building and managing Maya's online communities. Ensure timely responses to inquiries, foster positive engagement, and create an inclusive environment that supports brand loyalty. Escalate any significant community issues to the Manager.
- Content Management and Scheduling. Supervise the planning, creation, and scheduling of social media content. Ensure content follows Maya's brand guidelines and resonates with target audiences. Coordinate with internal teams to keep the content calendar updated and ensure a consistent flow of posts.
- Performance Reporting and Insights. Track the team's performance across social media platforms, gathering key metrics (e.g., engagement rates, follower growth, sentiment). Provide regular reports to the Manager, identifying immediate adjustments or opportunities for improvement based on day-to-day data.
- Brand Voice and Consistency. Ensure that all social media posts and interactions reflect Maya's brand voice and values. Supervise the team's adherence to brand guidelines, maintaining consistency in messaging across all platforms.
- Internal Collaboration. Work closely with marketing management, customer service, product, and marketing CEO teams to align efforts and ensure smooth operational execution. Coordinate with the Manager to escalate any issues or opportunities that require higher-level attention.
What you need to succeed:
- Minimum 4 years working experience in Communications-related field, or equivalent experience in a fintech, digital bank or related industry
- Relevant Bachelor's degree (but not confined to communications can be business, management, economics, etc.)
- Proficient in content management and scheduling, community engagement, performance monitoring and reporting, adaptability, problem solving, collaboration, communication, and ethical conduct
