Be a part of a revolutionary change!
At PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
Reporting to the Manager Digital CRM & Social, you will be responsible for helping drive lead acquisition, lead nurturing, and customer loyalty and retention both online and in store through the delivery of insights and targeted customer communications in Social Media. Working alongside the Manager Digital CRM & Social and the external agencies, this role will be pivotal in demonstrating the value of putting the customer at the heart of the organization as IQOS continues its vision to a smoke-free future.
Roles And Responsibilities
- Implement a social media strategy according to SFP's annual priorities & integrated with rest activities for PH Market.
- Work with key other teams like eCommerce, CRM, Business Intelligence, Consumer Experience, Direct & Indirect Channels, and Category Management to align and implement central marketing roadmap, new product releases, campaigns & other brand messages.
- Brief and partner with external agencies to generate and develop content in multiple social platforms.
- Together with partner agencies and Customer Care teams, oversee and manage day-to-day engagement with consumer on social channels, provide insights through proactive community management using social listening, and demonstrating sound judgement in handling customer care issues so to escalate conversations as necessary and, if needed, respond in a timely manner to information requests or complaints.
- Audit and analyze social media presences, including but not limited to social media reputation/ impact & competition activity.
- Keep the Category and Digital teams up to date with campaign content plans as well as the latest trends / insights, social innovation and behaviors on our social channels.
Who We Are We Looking For
- 4+ years experience in project management, CRM, Social Media, customer retention, and brand building gained through agency or technology brand.
- Understanding of CRM and Social Media concepts and familiarity to all kinds of reporting tools a plus.
- CRM: Salesforce certification in Email Specialist, Developer, Administrator a plus; Knowledgeable in Marketing Automation, SQL, HTML/CSS; Hands-on for JIRA and Workfront
- Social: Knowledgeable in Sprinklr, Hootsuite or any similar tools; Knows social media content planning/programming in Meta/Google platforms
- Experience with customer automated journeys, direct marketing, and leading commercial & cross functional teams an advantage.
- Excellent organizational, planning and stakeholder management skills.
- Excellent writing, content editing, layout, and design skills, including ability to clearly present concepts and effectively delivery key message.
What We Offer
Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
- Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business our staggering size and scale provides endless opportunities to progress.
- Take pride in delivering our promise to society: to build a smoke-free future
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