Job Description
Job Description
Develop optimization strategies that increase our websites search engine results rankings
Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs, and
reconciling differences
Closely collaborate with project managers, creatives team, web development team, and
channels team to ensure SEO best practices are properly followed throughout the website
content
Perform ongoing keyword research, discovery, and optimization for new relevant keywords
to use throughout the company website and marketing materials
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics with SEO tools such as Google Analytics to understand
SEO strategy performance
Analyze digital data to draw key recommendations around digital channels to increase the
visibility of managed websites
Test, analyze, and change all managed websites so it is optimized for search engines, and
the website subsequently ranks higher in the search results on major search engines
Execute tests, collect, and analyze data and results, and identify trends and insights in order
to achieve maximum ROI in paid search campaigns
Perform page optimization across our websites to ensure search results are relevant and to
create a positive user experience, growing website traffic, lead volume, and brand
awareness
Optimize copy and landing pages for search engine marketing
Perform keyword research for each core product and ensure we are always targeting the
right keyword for each product. Optimize new product pages based on keyword research,
and internal linking.
Produce ranking reports, competitor analysis, and identify SEO and content gap.
Take ownership of the campaigns, provide feedback, working with the team on strategic
direction and recommendations to improve ROI.
Conduct digital platform audits to ensure best practices are being used and provide
actionable insights and recommendations
Monitor key online marketing metrics to track the success
Create and maintain online listings across e-commerce platforms
Research and implement search engine optimization recommendations
Ensure that the brand message is consistent
Build, maintain and analyze weekly/monthly performance reporting to share with the team
Write compelling and high-quality website content, including blog posts and page
descriptions to improve website search results
Perform other duties as assigned by management
