As an SEO Specialist and Copywriter at inriver, you will primarily be responsible for authoring SEO content on topics provided by our marketing team. Your role will be crucial in creating engaging and compelling content that resonates with our target audience and drives organic traffic. While experience with SEO tools and technical improvements is valuable, we are particularly interested in candidates who excel at crafting persuasive and impactful content.
Key Responsibilities:
- Author SEO content based on topics provided by the marketing team, ensuring alignment with keyword strategies and audience needs.
- Create engaging and compelling content that captures the attention of our target audience and drives organic traffic.
- Collaborate with content creators to develop and optimize SEO-friendly content.
- Conduct in-depth keyword research to identify B2B-specific opportunities for optimizing website content and enhancing search visibility.
- Stay updated with B2B industry trends and evolving search engine algorithms, adapting strategies as necessary.
- Monitor and report on key SEO performance metrics, providing actionable insights to enhance results.
- Continuously analyze competitors SEO strategies and recommend adjustments to maintain our competitive edge.
Qualifications:
- Proven experience in SEO roles with a demonstrated track record of improving organic search rankings within the B2B sector.
- Exceptional writing skills with the ability to create compelling and persuasive content.
- Strong understanding of B2B-specific search engine algorithms, ranking factors, and SEO best practices.
- Experience with keyword research, analysis, and optimization.
- Excellent written and verbal communication skills.
- Creative thinking to find innovative ways to enhance organic search performance.
- A thirst to learn new technologies and stay updated with industry trends.
Inriver powers the entire product journey at every touchpoint. The composable inriver PIM solution, with built-in digital shelf analytics and integration capabilities, connects to your digital ecosystem with flexibility and ease so it grows as your company grows. With more demands on product data than ever before, B2B and B2C enterprises need a PIM solution that supports the entire product cycle, from sourcing to decommissioning and every stage in between.
Inriver helps brands, manufacturers, and retailers turn product information into strategic assets, maximizing profitability at every touchpoint for 1,600+ global brands. Headquartered in Malm, Sweden, and with offices all over the world, inriver has a team of over 375 people ready to strengthen your product journey. For more information, visit inriver.com.
