SEO and GA4 Specialist

Responsibilities:

_Responsible for optimizing our website for search engines and implementing and managing Google Analytics 4 (GA4) to track and analyze website performance. This role requires a deep understanding of SEO best practices, analytics, and data-driven decision-making to improve our online presence and drive organic traffic._

_SEO Management:_

• Conduct keyword research to identify opportunities for increasing organic traffic.

Optimize website content, meta tags, and images for search engine visibility.

• Develop and implement effective link-building strategies.

Monitor and analyze SEO performance using tools such as Google Search Console, SEMrush, and Ahrefs.

• Conduct regular technical SEO audits and implement necessary updates.

Stay informed about the latest SEO trends, algorithm updates, and best practices.

_GA4 Implementation and Management:_

• Set up and configure Google Analytics 4 (GA4) to track website performance accurately.

Create and maintain custom reports and dashboards to analyze user behavior and website metrics.

• Monitor key performance indicators (KPIs) and provide actionable insights.

Implement and track conversion goals and e-commerce activities.

• Collaborate with web developers to ensure accurate tagging and data collection.

_Performance Analysis and Reporting:_

• Analyze website traffic and user behavior to identify trends and opportunities.

Generate regular reports on SEO performance and GA4 metrics.

• Provide data-driven recommendations for improving website performance.

• Qualifications:

Bachelor's degree in Marketing, Digital Marketing, Computer Science, or a related field.

• Proven experience as an SEO Specialist or similar role.

Proficiency in Google Analytics 4 (GA4), Google Search Console, and other SEO tools.

• Strong understanding of SEO best practices and current trends.

Experience with website analytics and data analysis.

• Excellent analytical, organizational, and communication skills.

Ability to work independently and as part of a team.

• Knowledge of HTML, CSS, and JavaScript is a plus.

• Preferred Qualifications:

Certification in Google Analytics (GA4) and Google Ads.

• Experience with e-commerce SEO and tracking.

Familiarity with content management systems (CMS) such as WordPress.

• Work Schedule:

Monday to Friday; 8AM to 5PM

• Hybrid (4 days on-site; 1 day work from home)

• Other Benefits:

Mobile phone plan

• HMO

Insurance

• Performance Bonus

Merit rate increase

• 12 days VL & 12 days SL

Job Type: Full-time

Pay: Php30,

• 00 - Php50,000.00 per month
  
  Schedule:
• 8 hour shift

Application Deadline: 08/15/2024
Expected Start Date: 08/26/2024