Senior SEO Specialist - WFO

Job Description: Senior SEO Specialist

• Education and Experience:

Bachelor's degree in Marketing, Communications, Information Technology, or a related field.

• Proven experience as an SEO Specialist or in a similar role.

In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).

• Familiarity with content management systems (e.g., WordPress).

• Skills and Competencies:

Proficient understanding of search engine algorithms and ranking methods.

• Solid understanding of performance marketing, conversion, and online customer acquisition.

Excellent knowledge of keyword research and data mining tools.

• Strong analytical skills and experience generating SEO reports.

Knowledge of HTML/CSS and web standards.

• Familiarity with content marketing and social media strategies.

Up-to-date with the latest trends and best practices in SEO and SEM.

• Ability to work within a team and independently.

Excellent written and verbal communication skills.

• Key Responsibilities:

Understand and improve the internal and external online presence of our brand and that of our clients.

• Create and implement content strategies to maximize brand visibility by increasing organic and paid search traffic.

Conduct keyword research and analysis to identify valuable search terms and trends.

• Develop and maintain keyword strategies to ensure optimal content ranking.

Collaborate with social and content teams to optimize content based on user intent research.

• Execute a range of SEO activities to improve website performance using tools like Google Analytics, web analytics, strategic marketing, and SEM.

Conduct competitor analysis to identify improvement opportunities.

• Continuously monitor and refine SEO performance strategies.

Analyze KPIs such as organic traffic, SERP rankings, brand vs. non-brand keyword clicks, and SEO leads, and present findings clearly.

• Perform technical and on-page audits to ensure optimal URL structure, fix broken links, correct heading hierarchies, and add missing metadata.

Write original content tailored for target audiences.

• Provide SEO advice and support to clients, including signposting or actioning as necessary.

Stay updated with search engine algorithm changes.

• Technical Proficiency:

Google Analytics

• Google Tag Manager

Google Search Console

• Google Merchant Centre

Google Looker Studio

• Google Business Profile

Google Ads

• Other SEO/SEM management tools like SEOptimer and SEMrush

• Additional Requirements:

Strong analytical and problem-solving skills.

• Ability to work independently and as part of a team.

Strong organizational and time-management skills.

• High attention to detail and accuracy.

Job Types: Full-time, Permanent

Pay: Php70,

• 00 - Php90,000.00 per month
  
  Benefits:
• Health insurance

Life insurance

• Staff meals provided

Schedule:

• 8 hour shift

Day shift

• Fixed shift

Monday to Friday
Supplemental Pay:

• 13th month salary

Anniversary bonus

• Bonus pay

Performance bonus
* Yearly bonus