Job Description:
- Managing all brand communications through online and offline channels, delivering stand-alone projects and integrated campaigns, tracking online and offline activities and delivering direct marketing through email and direct marketing
- Strategic planning and delivery of all marketing activities in collaboration with the Client Rec team members
- Working with the leadership team to set and manage timely achievement of specific and tangible marketing targets to achieve business aims
- Ensuring all marketing material has been proof-read to a high standard prior to going live or to print
Website
- Support continuous development, execution and delivery of company's digital/online marketing strategy through company website
- Input into planning and budgets
- Track own website and other digital platform performance and Return on Investment
- Proactive activity to deliver Search Engine optimisation
- On-going improvement of website design, usability, content and conversion points
- To identify new technologies and explore new developments in the digital landscape in order to deliver communication and business objectives in most effective manner
Direct Marketing and Digital media
- To regularly post digital media on appropriate platforms including LinkedIn to raise brand awareness and support customer and candidate acquisition
- Editing and production of media and copy to establish Client Rec and a Key Opinion Leader in the Client Recruitment sector
- To manage effective targeted direct mail and email campaigns through scheduling, optimum segmentation and tracking
- To provide real-time leads to consultants through email, video, social media and other platforms
- To build the online community through identified social media channels, ensuring a consistent message to external parties and driving applications and business to Client Rec
Tracking and strategic input
- To collate, manage and review ROI of all marketing activities and associated budgets on an on-going basis, reporting to the leadership team monthly on marketing performance. Leading to the suggestion of future plans
- To review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI
Other
- Organisation, management, promotion and co-ordination of industry-specific events and conferences
- Develop and maintain a system for monitoring competitor activity and product offerings to feed back to the Leadership team
- Copy writing of marketing material to high standard of English usage and using appropriate journalistic style
- To conduct regular, relevant surveys with clients and candidates
- Sales / Lead generation
- Regular presentation of marketing initiatives to the leadership team in order to agree actions, present progress, options and provide updates on projects.
Qualifications:
- Qualification or previous experience in Digital Marketing
- 3-6 years of relevant experience
- Solid understanding of online and offline marketing strategies and techniques
- Outstanding written communication skills including professional level proof-reading
- Excellent communication skills including ability to modify communication style to suit situations
- Detail conscious and a strong completer/finisher
- Computer literate in Word, Excel and other platforms as required
- Able to work on own initiative with limited supervision
