GrowthAssistant is currently looking for a Senior Paid Media Specialistto join our team. In this role, you'll be responsible forsetting up and optimizing Meta and Google ad campaigns to achieve business results based on data-driven insights. You will work closely with clients to monitor, analyze, and enhance ad performance, ensuring budget optimization and proactive recommendations for campaign adjustments.
This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.
Growth Assistant benefits include:
🏠 Work-from-home setup
🎉 Paid holidays
💼 Health insurance
🏖️ PTO
📚 Training opportunities
The Schedule:
The Role:
- Launch and A/B test new Meta ad campaigns; optimize based on performance data.
- Independently manage and optimize Meta & Google ad campaigns (e.g., Search, Display, Performance Max, Shopping, Video).
- Provide clients with data-driven optimization recommendations and track/report campaign performance.
- Build detailed Excel or Google Sheets reports with advanced data analysis features.
- Communicate proactively with clients through instant messaging, video calls, and email, ensuring alignment on campaign goals and performance.
The Requirements:
- 3+ years of Meta ads experience and 1 year of Google ads experience (e.g., Search, Display, Performance Max, Shopping, Video).
- Proficiency in calculating and analyzing ROAS, CTR, CPM, and other paid media KPIs.
- Experience creating real-time and historical paid media reports using Excel or Google Sheets.
- Proven ability to provide proactive recommendations and adjust campaigns based on data insights.
- Strong English communication skills and experience working with U.S.-based clients, with the ability to work EST hours.
Nice to have:
- Google and/or FB certifications
- Experience with Google Data Studio (or similar data platform) is a nice-to-have
- Basic experience with Motion or creative/media buyer analyicts platform is a nice-to-have
- Experience working w/ multiple clients (at the same time)
- Some experience in SEO would be great (not a priority)
The Compensation:
