Senior Paid Media Specialist

About AvePoint:

Securing the Future. AvePoint is a global leader in data management and data governance, and over 21,000 customers worldwide rely on our solutions to modernize the digital workplace across Microsoft, Google, Salesforce and other collaboration environments. AvePoint's global channel partner program includes over 3,500 managed service providers, value added resellers and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.

At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you!

About the role:

AvePoint is excited to provide the opportunity for a highly skilled Senior Paid Media Specialist with expertise in Google and Bing Ads, as well as experience with LinkedIn, Reddit, and Twitter ads, to join our dynamic team.

What you will be doing

• Develop, implement, and manage paid media campaigns across Google Ads and Bing Ads platforms
• Create and optimize ad campaigns on LinkedIn, Reddit, and Twitter to drive engagement and conversions
• Conduct keyword research, ad copywriting, and A/B testing to maximize campaign performance
• Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to stakeholders
• Manage budgets and bids to ensure efficient allocation of resources and achievement of ROI targets
• Stay updated with the latest trends and best practices in paid media and search engine marketing
• Collaborate with cross-functional teams to align paid media strategies with overall marketing goals
• Utilize industry tools and platforms to enhance campaign effectiveness and efficiency
• A plus would be someone that knows other languages (FR/DE/CN)

OK, I'm interested... is this the job for me

We look for people who value agility, passion and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and expand their careers. Bring your aptitude and build upon what you do best for our customers, partners, team, and you.

Other qualities you'll need to be a fit for this role include:

• At least 5 years of experience in paid media, with a strong focus on Google and Bing Ads
• Proven experience with LinkedIn, Reddit, and Twitter ads
• In-depth knowledge of paid media best practices and industry tools
• Strong analytical skills and the ability to interpret data to make informed decisions
• Advance ad campaign optimization skills
• Excellent communication and reporting skills
• Ability to manage multiple campaigns and projects simultaneously
• Google Analytics 4 certification is a plus

Preferred Qualifications:

• Experience with programmatic advertising and display advertising
• Familiarity with social media advertising on platforms such as Facebook and Instagram
• Ability to work collaboratively with cross-functional teams

What's in it for me

• HMO coverage from day 1 of employment (+ 2 free dependents on your first day)
• Group life insurance (upon regularization)
• Paid annual and sick leaves (convertible into cash)
• Paid compassionate leave (5 days)
• Employee Dedication Award (Years of service)
• Employee Referral Bonus Program
• Promoting diversity and inclusion
• Business Travel Opportunity (Top Performers)
• Hybrid Working Arrangement
• Competitive compensation package, Performance bonuses/incentives
• Career growth & advancement opportunities

*Terms and conditions apply

AvePoint is proud to employ talent from many different backgrounds, experiences, and identities. We believe that diversity and inclusion drives our success and is at the core of how we hire, communicate, and collaborate to deliver value and excellence. We are committed to fostering an environment where people can bring their whole selves to work and feel a sense of belonging, and we continue to work toward creating a workforce that represents the diversity of our customers and communities.