Senior Media Buyer - Facebook Ads

About Us:

TwinklingTree is a rapidly growing eCommerce brand in the home decor niche, specializing in unique lights and lamps. We pride ourselves on creating beautiful, innovative products that brighten our customers homes and lives. As we continue to expand, we are looking for a talented Media Buyer to join our dynamic team.

Job Description:

As a Media Buyer at TwinklingTree, you will be responsible for managing and optimizing our digital ad campaigns across various platforms. You will play a crucial role in scaling our ad spend effectively and ensuring that our campaigns meet and exceed performance benchmarks.

Key Responsibilities:

- Managing Budgets: Oversee budgets of up to $1M/month on Meta, ensuring efficient and effective allocation.

- Scaling Ads: Strategically scale ads, ad sets, and campaigns that meet our KPI benchmarks.

- Data Analysis: Analyze historical data to strengthen our KPIs with solid benchmarks.

- Performance Monitoring: Daily monitoring and turning off underperforming ads and ad sets to prevent losses.

- Aggressive Scaling: Identify and capitalize on opportunities for aggressive scaling, especially when performance metrics like ROAS are favorable.

- Campaign Optimization: Create and optimize CBO campaigns with top-performing ad sets.

- Data Insights: Dive into data to identify areas of improvement and leakages.

- Cross-Platform Management: Ensure top-performing ads are live across all ad sets and launch winners on TikTok.

- Interest Testing: Conduct interest testing to optimize high-margin ad sets.

- Meta Liaison: Contact Meta to resolve any issues that may arise.

- Creative Analysis: Provide insights into the best-performing creatives, including angles, video lengths, placements, and dimensions.

Qualifications:

- Proven experience managing large-scale digital ad campaigns, particularly on Meta.

- Strong analytical skills and experience with data-driven decision making.

- Ability to manage and optimize large budgets effectively.

- Experience with CBO campaigns and interest testing.

- Strong communication skills and ability to work collaboratively with other teams.

- Familiarity with TikTok ad management is a plus.

- Ability to stay updated with the latest trends and changes in digital advertising.

Why Join TwinklingTree

- Work in a fast-growing, innovative company with a passion for beautiful products.

- Collaborate with a dynamic and talented team.

- Opportunity to make a significant impact on our growth and success.

- Competitive salary and benefits.