GrowthAssistant is looking for a Senior Media Ad Buyer for our growth marketing team in the US. This teammate helps in creating and testing new Meta ad campaigns, optimizing them based on data trends, and advising clients on improvements. Responsibilities also include monitoring campaign performance, utilizing advanced Google Sheets reports, testing new ad content, and staying updated on social media trends.
The Benefits
- Work From Home
- Attendance, Performance, and Referral Bonuses
- Paid Holidays and Time Offs
- Health Insurance Card
The Role
- Launch new Meta ad campaigns from scratch; A/B testing of ads and ad sets to determine what is and is not successful to drive business results (Build, QA, and launch ads)
- Independently optimize Meta campaigns based on data trends from ROAS, CTR, CPM, etc.
- Proactively recommend new best practices to the client on recommended optimizations
- Monitor, export, track, and identify common meta ads challenges, and proactively report on what is and is not working with the client
- Utilize Google Sheets reports; advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly reporting to the client providing actionable recommendations for improvement based on those reported findings
- Drive the testing of new ad copy and assets based on new products or services
- Assist with the development of new ad channels as needed
- Collect ads content, assets, and copy from cross-functional marketing teams
- Utilize instant messaging, video-calls, email, and project management software to communicate proactively and consistently with client
- Conduct audience, placement, and platform research to inform paid social strategies
- Stay current with social and paid media trends and communicate these developments to leadership and marketing teams
The Requirements
- 3+ years of Meta ads experience to set up, optimize, and provide recommendations on ad campaigns based data trends
- Experience with Advantage+ Shopping Campaigns (ASC)
- Understanding of and experience calculating ROAS, CTR, CPM, and other important paid media KPIs
- Experience building reports in Google Sheets to show paid media trends in real time, and over time across campaigns
- Expertise is understanding Meta ads data and making proactive recommendations to clients on what is and is not working, and then adjusting campaigns & ads accordingly
- Monitoring & optimizing ad spend budget per day, week, and month, making budget allocation adjustments based on data
- Proficiency in fluent English written and verbal communication
- Proactive daily communication through Slack, email, and video calls
- Proven success partnering with U.S. based clients in past roles
- Ability to work EST
Nice to Have:- Experience with TikTok ads and Pinterest ads
- Asana experience for team admin and project tracking
- History of campaign work in the DTC ecom space
We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow and take on more responsibilities along the way. Join our team now!
