Reports to Senior Director, Media Operations
KEY WORKING PARAMETERS
Focus, Scope, & Impact
The Senior Manager, Media Operations for Philippines will:
- Campaign Development and Deployment: Lead the development and execution of media plans across diverse categories, brands, and campaigns for all Paid Media Activities as part of the Marketing Process.
- Strategic Media Planning & Execution: Formulate and implement comprehensive media plans across various categories, brands, and campaigns, ensuring alignment with the Marketing Process Deliverables including but not limited to Media Response, Media Plans, Live Campaign optimization, Continuous learning Agenda.
- Investment Efficiency & Effectiveness: Drive efficiency and effectiveness in all paid media investments, continuously optimizing for performance and return on investment across the whole Marketing Funnel.
- Digital Transformation Leadership: Lead the digital transformation of paid media by spearheading Audience Planning activation, leveraging 1/2/3PD (First/Second/Third Party Data), Retail Media Network, Food Service Aggregators, Programmatic, and new technologies and tools.
- Operational Efficiency & Performance: Enhance operational efficiencies and performance throughout paid media operations, utilizing the Global Media Management Tools and other required software and systems.
- Budget Management & Reporting: Oversee and manage media investments, ensuring alignment with planned budgets. Prepare and present budget evolution reports, comparing real investments against planned allocations.
- Data-Driven Insights & Analytics: Analyse and report on the performance of categories, brands, and campaigns across all media types. Use paid media data insights to inform media strategies and enhance digital quality, copy rotation, Responsible Marketing Company Policy, and Investment and Performance Productivity.
- Stakeholder & Agency Management: Collaborate with brand directors to ensure seamless delivery of paid media activations. Manage agencies, set business agendas, define KPIs and objectives, and drive value and productivity.
- Quality & Safety Assurance: Ensure high media quality and brand safety in digital planning. Optimize and track campaign performance to future-proof opportunities across partners.
- Be a knowledgeable thought leader in the areas of Media Beliefs, Media Productivity, Value Management and Paid Media activation. He/she will be the main contact point with all the media and and platforms for the Philippines
- He/she is a key player in the IMX team, understanding the audience and the competitive landscape and defining strategies and tactics to better connect with each brand's audience.
KEY SUCCESS PARAMETERS
Experience
- Significant marketing, media, and leadership experience (10+ years)
- Direct experience with media strategy, planning & buying, media metrics and negotiation, across all channels including social media and other emerging platforms
- Preference for individuals that have worked in agencies and/or media vehicles in the past
- Experience working with marketing in the field is preferred
- Experience working in cross-functional and cross-geographical teams is preferred
- Developing and ensuring implementation of multiple activities needed to reach targets
- Leading strategic conversations, negotiations, and alignment with senior and key stakeholders
Work Focus
- Ability to provide input to Media Strategies at both a market or regional level
- Deep understanding of the evolved media and digital landscape
- Expertise in working with different external partners (i.e.: agencies, production houses, media & tech companies, and others)
- High ability to control big media budgets at a market level
- Ability to work in Agile cross-functional teams
- Ability to lead and develop a diverse, multi-geography, and multi practice team
Communication Focus
- The Senior Manager Media Operations will carry out duties individually and interact regularly with the Media Operations Lead and team, IMX (Integrated Marketing Experience) Lead, the End-to-End Experience Strategy team, and the Frontline Marketing function
- The role will require frequent communication with the ASEAN & South Pacific Media Operations Team and the Global Media team
- Role will also interact frequently with external parties, particularly agencies and media/tech companies
Skills
Videography; Waterfall Project Management; Social Media; Marketing Campaigns; Programmatic (Inactive); Paid Search Marketing; Creativity (Inactive); Marketing Strategies; Digital Media; Group Problem Solving; Search Engine Optimization (SEO); Microsoft Office; Communication; Google Analytics; Teamwork; Search Engine Marketing (SEM); Digital Signage; Negotiation; Connections Planning; Agency Management
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
