Vista has made the 2024 AFR Top 10 Best Places to Work for the 3rd year in a row!
Who is Vista
As an e-commerce powerhouse, Vista ANZS is a dynamic organisation that maintains an exciting, entrepreneurial culture. With founder Robert Keane's as CEO, we've renewed our focus on empowering and helping small businesses. We thrive on providing opportunities for exploration, collaboration, innovation and growth for both our customers and our team. At Vista, we are committed to building an inclusive and diverse team that reflects the communities in which we operate. We want people to feel like they belong and can bring their whole selves to work. Our aim is to continue to foster a collaborative environment with a keen focus on innovation, growth and ownership.
ANZS Mission: Vista's Marketing & Sales organization serves, inspires, and delights customers and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers needs, and we strive to exceed their expectations. Touching every element of the business, we're here to grow and build the Vista brand, reach new audiences, and offer the best possible experience for every customer.
About the Role:
The Vista Corporate Solutions (VCS) team creates self-service solutions for small to medium size businesses, creating a marketplace of products uniquely customised for their business requirements. These solutions help to drive sales and marketing initiatives that form the backbone of companies go-to market strategies.
We are currently seeking a Senior Specialist, Digital Marketing. This is an exciting opportunity exists for a self-motivated, results orientated candidate to join our Vista Corporate Solutions (VCS) team.
As a member of our VCS team, you will work alongside the B2B sales team, contributing to customer and financial targets, and long-term goals by supporting the execution of our B2B marketing strategy and related activities to enhance lead generation and pipeline building, customer retention efforts, and channel partnerships. You will take charge of the end-to-end execution process, ensuring all timelines are met and producing campaign briefs to inform creative teams and channel partners. You will ensure the sales teams are updated on promotional activities and collateral. Additionally, you will support the onboarding of strategic partners managed via our affiliate marketing platform, report on partnership and marketing campaign performance, manage day-to-day administration on the platform, and support continuous campaign improvement efforts.
What you'll be doing:
Execute marketing campaign and activities for VCS, ensuring deadlines are met in time for Acquisition, Customer and Partner Marketing Campaigns
Work with partner network / affiliate platform to support, grow, and optimize program performance.
Manage the onboarding of Referral partners through an affiliate marketing platform. Manage day-to-day administration on the platform, execution of partner marketing activity driving continuous campaign improvement and analyses, report, and track partnership performance.
Understand B2B Marketing strategies and plans to produce accurate campaign & creative briefs containing important information covering goals, messaging, use cases, products, offers/discounts, and execution expectations to be leveraged by partners in Creative, product merchandising and external partners.
Ensure campaign execution is aligned with VistaPrint & VCS Brand guidelines, and that marketing teams and sales functions are informed of all relevant activity.
Contribute to the development and execution of 12-month marketing activity plan, customer marketing calendars, and partnership marketing initiatives & calendars.
Leverage input from Sales, GTM, Pricing and Product teams to produce marketing campaigns to support the launch of NPIs.
Cooperate with Global VCS teams on the implementation and improvement of Marketing Initiatives , global processes, and learnings exchange.
Build, forecast and review new campaigns and tests, perform Q&A for these campaigns.
Ensure Marketing documentation is accurate and up to date. Socialize it with key teams/stakeholders across the business.
Own reporting for weekly, monthly, as well as ad hoc reports on various campaigns and tests. Identify trends and find actionable insights, flagging opportunities to grow or optimize performance across strategic partners.
Understand campaign KPIs, identify gaps and opportunities to drive promotional optimization.
Other projects as requested by the leadership team.
What you'll have:
Minimum 2-4 years experience in Digital Marketing - Campaign Management & SEM or Affiliate (highly desirable)
Bachelor's degree in Marketing, Digital Marketing, Communications, Social Media, Advertising, or other related fields.
Ability to work autonomously, as a part of a team, and work effectively with different levels of the organization.
Excellent communication and interpersonal skills
Excellent time management skills and be able to multitask.
Technical skills
Ability to think strategically and analytically to ensure successful campaign execution.
Proficiency in MS Office, Excel, Word, PowerPoint.
Excellent verbal and written communication skills.
Exposure to/or experience in marketing and/or CRM solutions i.e. Salesforce and/or affiliate marketing platforms i.e. Impact
Nice to have:
Experience working in a B2B marketing, ecommerce/affiliate or SaaS environment with ambitious commercial targets.
Prior experience working in Digital, specifically Affiliate Marketing is highly regarded.
Key Attributes
Self-starter and a bias towards action with ability to juggle multiple projects at once.
Outstanding collaborator who can follow processes, communicate, and influence other stakeholders to contribute to a common goal.
Enthusiastic about collaborating, brainstorming, and thinking creatively for out-of-the-box solutions.
Problem solver. Able to interpret business challenges, recommend best practices and decision making to improve processes/performance and impact business results.
Positive approach and can-do attitude invigorated by challenge and fast paces.
Open to feedback from multiple perspectives and able to shift focus when needed.
Customer obsessed focused on exceeding both customer and Vistaprint objectives.
Agile and flexible with the ability to shift thinking and activity as needed to deliver business requirements. Aligned with our Vista behaviors:
o Obsess over our customers & creators.
o Act like and owner.
o Be bold.
o Be datadriven.
o Constructively debate as trusting colleagues
o Deliver amazing results together.
o Find, grow & support great people and finally.
o Relentlessly learn and improve.
OHS Responsibilities
Adhere to all OHS policies and procedures.
Take reasonable care of themselves and others who may be affected by their actions.
Report all hazards, accidents, and incidents immediately to respective Team Leaders.
Ensure that personal protective clothing and equipment is worn and used to perform the job safely.
What we offer:
Base salary range of 45k to 55k per month
Hybrid work set-up
HMO up to 4 dependents
Leave Benefits
An inclusive way of working through our Vista Behaviours
Ready to take the next step in your career Apply now and join our team!
Vista is an Equal Employment Opportunity Employer. We embrace and value diversity and inclusion in our working environment.
