Job Summary:
We are seeking a highly skilled Digital Marketing and SEO Specialist with over 5 years of experience to drive our digital marketing efforts. The ideal candidate will possess advanced expertise in SEO, content strategy, analytics, and conversion rate optimization. This role will involve planning, executing, and optimizing digital campaigns to enhance our online presence, increase organic traffic, and achieve measurable KPIs.
Key Responsibilities:
SEO & Content Strategy
- Conduct comprehensive SEO audits and keyword research using tools like Ahrefs, SEMrush, and Moz to develop impactful SEO strategies.
- Analyze competitors and backlink profiles to uncover opportunities for organic growth.
- Implement on-page and technical SEO best practices (e.g., internal linking, page speed, schema markup, headers).
- Manage off-page SEO initiatives, including link building and social media integration to boost site authority.
- Develop and execute a content strategy that aligns with brand objectives, audience needs, and SEO goals.
Analytics & Optimization
- Utilize Google Analytics and Google Search Console to monitor SEO performance, set goals, and deliver in-depth reports.
- Set up and manage PPC campaigns on platforms such as Google Ads; conduct A/B testing to optimize campaign performance.
- Lead conversion rate optimization efforts, including A/B testing of landing pages, UX design improvements, and behavior analysis.
- Track KPIs related to organic traffic, conversions, and other key metrics to continuously refine strategies and meet performance goals.
Web Development & Technical Support
- Use CMS platforms like WordPress to optimize site structure and functionality, with a working knowledge of HTML/CSS and JavaScript.
- Collaborate with web development teams to make adjustments to landing pages and ensure SEO-friendly design principles are applied.
- Lead SEO initiatives independently, including keyword strategy, link-building, and competitor analysis.
Project Management & Leadership
- Manage multiple digital marketing projects concurrently, ensuring deadlines are met and project goals are achieved.
- Provide mentorship and guidance to junior team members, sharing best practices in SEO and content development.
- Stay updated on industry trends, search algorithm changes, and emerging digital marketing techniques to ensure our strategies remain competitive.
Qualifications:
- Education: Bachelor's Degree in Marketing, Communications, English, Business, or a related field (or equivalent experience).
- Experience: 5+ years in digital marketing, with a focus on SEO, content strategy, and analytics.
- Technical Skills: Advanced knowledge of SEO tools (Ahrefs, SEMrush, Moz), Google Analytics, Google Search Console, and PPC campaign management (Google Ads).
- Web Proficiency: Experience with CMS (WordPress), basic HTML/CSS, and JavaScript adjustments for website and landing page optimization.
- Soft Skills: Strong project management, analytical, and strategic thinking abilities; adept at setting measurable KPIs and tracking campaign performance.
Additional Competencies:
- Knowledge of web development and design principles, including UX.
- A passion for continuous learning and staying informed on SEO and digital marketing trends.
- Leadership experience or a background in mentoring junior team members in SEO and content practices.
