Senior Digital Marketing Operations Manager

Home2Lab is seeking a dynamic and experienced Senior Digital Marketing Operations Manager to join our innovative team. This key leadership role requires a detail-oriented individual who thrives in a fast-paced environment and is passionate about driving digital marketing strategies. The ideal candidate will have a strong background in digital marketing, exceptional communication skills, and the ability to manage various digital projects efficiently. This is an exciting opportunity to shape the digital marketing landscape in the health industry and make a significant impact on our growth.

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

Strategic Marketing Leadership:

• Develop and execute regional sales campaigns to achieve annual sales targets by product, revenue, and region.
• Identify and build new business opportunities, creating a robust sales pipeline to support growth objectives.
• Maintain and enhance relationships with strategic partners and key accounts, fostering significant business development.

Digital Marketing Management:

• Oversee the day-to-day management and smooth operation of various digital projects, ensuring alignment with overall business goals.
• Plan, execute, and optimize all digital marketing activities, including SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
• Design, build, and maintain a strong social media presence, leveraging platforms such as Meta, TikTok, and others.

Performance Analysis and Optimization

• Measure and report the performance of all digital marketing campaigns, assessing them against key performance indicators (KPIs) and goals.
• Identify trends and insights, optimizing performance based on data-driven insights.

Content Creation and Management:

• Create compelling content, including videos, for various platforms, including social media and email marketing.
• Utilize video editing software and social media management tools to enhance content quality and engagement.

Operations and Process Development:

• Develop and document processes to support business growth and streamline operations.
• Ensure high levels of accuracy and attention to detail in all digital marketing activities and project management.

Client and Stakeholder Engagement:

• Work directly with clients to understand their needs and develop customized solutions that align with their goals.
• Serve as an executive assistant to the CEO, providing strategic support and managing key projects.

Continuous Learning and Development:

• Stay current with digital marketing trends, new platforms, and emerging technologies.
• Complete relevant coursework and continuously develop skills to enhance marketing effectiveness.
  

• Proven experience in a leadership role in digital marketing.
• Strong skills in content creation and digital media, with proficiency in video editing software.
• Deep understanding of SEO, Google Analytics, and other digital marketing tools.
• Google Ads certification is a plus.
• Proficiency in developing and documenting operational processes.
• Experience working directly with clients to deliver tailored solutions.
• Excellent written and verbal communication skills.
• Strong organizational skills, with the ability to multitask and prioritize effectively.
• High attention to detail and accuracy in all tasks.
• Experience as an executive assistant to a CEO or Founder is highly desirable.
• Ability to work independently and collaboratively in a remote setting.
  

At Home2Lab, you will be part of a supportive and innovative team that values creativity and hard work. We offer competitive salaries, flexible work arrangements, and the chance to make a significant impact in the health industry. As a pioneering leader of our startup venture, you will have the opportunity to shape our digital marketing strategy and contribute to our mission of improving health outcomes.