Senior Creative Strategist (Performance Marketing)

Location: Remote

Type: Full-Time

About TwinklingTree:

TwinklingTree is a leading e-commerce brand in the home decor niche, specializing in unique lights and lamps that bring warmth and charm to any space. As a rapidly growing 8-figure business, we are passionate about creating magical experiences for our customers through innovative products and captivating content.

Role Overview:

We are seeking an experienced and dynamic Content Director to lead our creative efforts and drive the production of high-impact Direct Response content. The ideal candidate will have a strong background in creating engaging video and static content that resonates with our audience and drives conversions. You will be responsible for overseeing the entire content creation process, from ideation and scripting to shooting and editing, ensuring all creative outputs align with our brand's voice and marketing goals.

Key Responsibilities:

- Content Strategy & Ideation: Lead the development of content strategies that align with TwinklingTrees marketing objectives. Generate creative ideas for Direct Response ads, including video and static formats, that effectively capture audience attention and drive engagement.

- Scripting & Storyboarding: Develop compelling scripts and storyboards that bring content ideas to life. Ensure narratives are clear, persuasive, and aligned with our brands messaging.

- Content Production: Manage the end-to-end production of content, including shooting, editing, and refining videos and static ads. Utilize editing software to create polished, professional content that meets brand standards.

- Team Building & Leadership: As the role grows, build and mentor a high-performing content team. Foster a creative and collaborative environment where team members are encouraged to innovate and excel.

- Collaboration with Creators: Work closely with creators in the US to shoot high-quality content. Provide direction and feedback to ensure that content aligns with brand guidelines and marketing goals.

- Performance Analysis: Monitor the performance of content across various platforms, using data and analytics to refine and optimize future creative efforts.

- Project Management: Oversee content production timelines and ensure that all projects are delivered on time and within budget.

Qualifications:

- Experience: 1-2+ years of experience in Direct Response content creation, particularly in e-commerce or a related field. Proven track record of developing content that drives engagement and conversions.

- Technical Skills: Proficient in using content creation and editing software such as Adobe Creative Suite (Premiere Pro/CapCut, etc.) or similar tools. (Not required but a bonus)

- Creative Skills: Strong ability to ideate, script, and execute compelling Direct Response content. Experience in both video and static ad formats.

- Leadership: Demonstrated experience in leading creative projects and working with cross-functional teams. Ability to build and nurture a team of content creators.

- Communication: Excellent communication skills, with the ability to articulate ideas clearly and provide constructive feedback.

What We Offer:

- A creative and collaborative work environment with a passionate team.

- Opportunities for professional growth and development within a rapidly expanding company.

- Competitive salary and benefits package.

- The chance to play a key role in shaping the visual storytelling of a beloved brand.

How to Apply:

If you are a creative visionary with a passion for crafting impactful Direct Response content, we would love to hear from you. Please submit your resume, portfolio, and a cover letter detailing your relevant experience and why you are the perfect fit for this role.