Lead the Strategy, Shape the Story: Join Us as Our Senior Content Strategist Lead!
We are looking for a highly creative and strategic Sr. Content Strategy Lead. This role will be pivotal in shaping the voice and narrative of our brand across multiple channels. She will lead the development/execution of compelling campaigns that resonate with our audience, align with our brand architecture, and achieve our company objectives.
Key Responsibilities:
- Campaign Conceptualization: Develop creative and impactful content strategies for campaign executions that align with company goals and KPIs.
- Strategic Posting: Plan and optimize posting schedules based on industry best practices, audience sentiments, and company performance targets.
- Audience Engagement: Ensure that all content effectively communicates with our target audience and fosters a strong connection with the brand.
- Brand Consistency: Uphold the brand architecture by setting the appropriate tone, personality, and voice for both online and offline materials.
- Material Development: Collaborate with creative teams to produce high-quality content that captures the brand's essence and drives engagement.
- Performance Analysis: Evaluate the effectiveness of content strategies and refine them to improve audience reach and impact.
Qualifications:
- With proven 5 years of experience in content strategy, campaign planning, or a related role.
- Strong understanding of audience behavior, digital trends, and brand positioning.
- Excellent communication and leadership skills.
- Ability to think creatively and strategically to produce innovative solutions.
- Proficiency in using analytics tools to assess content performance.
- Experience managing multi-channel campaigns, including social media, web, and offline materials.
Office Setup: Onsite
Office Location: Makati City
