Job Description Summary
Do you have what it takes to lead our in-country marketing teams
Are you excited to translate and adapt a regional marketing strategy which aims to delight your clients Do you enjoy working in cross functional teams
Our Segment Marketing Leader are expected to work closely with Regional Segment Leads & Country Leader and play a strategic role in developing impactful marketing strategy that is aligned to the regional strategy.
The success of this role will rely largely on your ability to execute segment-led initiatives and collaborate with internal stakeholders to identify meaningful opportunities that will improve brand presence within the market.
You will also be expected to inspire your analysts to meet BD's Way of Marketing through leading and innovative practices.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of usfrom design and engineering to the manufacturing and marketing of our billions of MedTech products per yearto look at the impossible and find transformative solutions that turn dreams into possibilities.
Why Join Us
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a maker of possible with us!
Position Summary
Do you have what it takes to lead our in-country marketing teams Are you excited to translate and adapt a regional marketing strategy which aims to delight your clients Do you enjoy working in cross-functional teams
Our Segment Marketing Leader are expected to work closely with Regional Segment Leads & Country Leader and play a strategic role in developing impactful marketing strategy that is aligned to the regional strategy. The success of this role will rely largely on your ability to execute segment-led initiatives and collaborate with internal stakeholders to identify meaningful opportunities that will improve brand presence within the market. You will also be expected to inspire your analysts to meet BD's Way of Marketing through leading and innovative practices.
Key Responsibilities:
- In-country Marketing Strategy Development
Translate regional marketing strategy into country specific strategy (e.g., product launches, marketing campaigns, customer campaigns, solution concepts, etc.) with a focus on customer needs and packaging complementary products as holistic solutions
- In-country Marketing Strategy Execution
Lead and execute intra segment marketing initiatives and programmes
Manage the BD brand amongst external stakeholders and ensure differentiation against competition
- Drive the BD Way of Marketing
Work collaboratively with the SEA Marketing Manager to develop and implement best practices in brand marketing and product development
Include use of BD Way of Marketing in the development of best practices
- Provide Analytical, Data-Driven Insights
Drive regular analytics and insights into the local market and customers
Conduct competitive research
- Management of Clinical Resources
Provide input on allocation / deployment of clinical resources
Leverage on the BD Way of Marketing to ensure teams are engaging customers in a standardised way
- Building Strategic Partnership across Interdependent Teams
Develop strategic relationships with high value stakeholders / interdependent teams (e.g., Regional Marketing Counterparts)
Lead and manage dependencies with interdependent team functions
Preferred Experience and Qualifications:
The ideal candidate will bring extensive experience and knowledge of the clinical and life sciences markets and a demonstrated ability to lead, grow and develop diverse teams.
Experience in marketing strategy planning through to execution and leading teams in the Medical Device industry
5+ years of experience in healthcare and 3+ years in pharmaceutical marketing
Bachelor's Degree in Science, Pharmacy or related science is required, and an MBA is preferred
Expected Skills and Behaviours
Proven track record in leading marketing strategies across pipelines, strategic partnerships, and teams
Experience with Medical Segment
Strong analytical, problem solving and critical thinking skills
Exemplifies entrepreneurial growth mindset to support teams in the field and nurture fast growing customer bases
Delivers a clear, compelling, and shared marketing vision focused on delighting our customers
Cultivates and nurtures an open, transparent, and psychologically safe environment
Empowers teams through targeted coaching, delegation of responsibilities and actively removing barriers to high performance
Self-motivated individual who thrives on innovation and is results-oriented
Excellent command of English (i.e., written and spoken)
Culture and Benefits
Here at BD, we embrace a growth mindset, building capabilities for the future and helping you become the best version of yourself. We offer our employees a clear direction and career pathway for development. We pride ourselves on our transparent and rigorous talent processes that are inclusive, deeply embedded in trust, aligned with our culture, and enable us to achieve strategic imperatives of the organization. Our leaders are committed, engaged and accountable to making talent our top priority.
Click on apply if this sounds like you!
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
To learn more about BD visit: https://bd.com/careers
Primary Work Location
PHL Manila - Taguig City
Additional Locations
Work Shift
