The ideal candidate will analyze, review, and implement changes to content/websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.
Specific Tasks:
- Create Technical Tasks for SEO writers to write compelling and high-quality website content, including but not limited to blogs, guest posts, technical optimizations, and page content and descriptions.
- Manage and develop a long term strategy for SEM, Display, Paid Social, Re-targeting, Content syndication and audience campaigns.
- Drive keyword discovery, competitive research and landing page using platforms such as; Google Search Console, Google Analytics, Google my Business, Semrush, SERanking and A/B testing platforms.
- On-page and Off-page SEO.
- Research and analyze SEO blog topics.
- Ensure both website design and newly developed code meets current SEO standards by working with the design and development teams.
- Develop SEO strategies that increase the company's search engine results rankings
- Research and analyze competitor links and keywords
- Update content and website links for maximum optimization and search engine rankings
- Knowledge in managing and developing strategy for SEM, Display, Paid Social, Re-targeting, Content syndication and audience campaigns is a plus.
Qualifications:
- Proven experience and proficiency in using SEO tools such as Google Search console, Google Analytics, Google My -Business, Semrush, SERanking, and A/B testing platforms.
- Experience in on-page, off-page, and technical SEO
- Expertise in creating Technical tasks for content and optimizations.
- Data analysis in trends and insights, and preparing reports to demonstrate the effectiveness of marketing efforts.
