Job Description: Lead & Marketing Strategist for Academic Housing Rentals
Overview:
We are seeking a dynamic Lead & Marketing Strategist to spearhead our academic housing rentals division. This role requires a blend of strategic thinking, data analysis, digital marketing expertise, and real estate acumen. The ideal candidate will be adept at generating leads, optimizing marketing campaigns, and converting prospects into tenants efficiently.
Responsibilities:
- Lead Generation Strategy:
- Develop and execute comprehensive lead generation strategies tailored for academic housing rentals.
- Utilize SEO optimization techniques to enhance online visibility and attract relevant traffic.
- Leverage Google Analytics and other tools to analyze website traffic, user behavior, and campaign effectiveness.
- Manage paid advertising campaigns on platforms such as Facebook and Google Ads to maximize ROI.
- Marketing Strategy Development:
- Craft and implement marketing plans to promote academic housing offerings effectively.
- Create compelling content, including blog posts, social media updates, and email campaigns.
- Monitor and optimize marketing campaigns based on performance metrics and data analysis.
- Real Estate Expertise:
- Act as a knowledgeable resource on academic housing options and market trends.
- Coordinate with Cal Rentals and other relevant platforms to list properties and attract prospective tenants.
- Lead Management and Conversion:
- Design and implement efficient processes for handling leads from initial contact to lease signing.
- Ensure prompt follow-up with leads to maintain engagement and maximize conversion rates.
- Implement CRM tools or systems to track lead interactions and manage customer relationships effectively.
- Collaboration and Reporting:
- Collaborate with cross-functional teams including property managers, landlords, and marketing specialists.
- Prepare regular reports on marketing and lead generation performance, identifying areas for improvement and optimization.
Qualifications:
- Proven experience in a similar role, preferably in real estate or property management.
- Strong analytical skills with proficiency in data analysis tools and platforms (e.g., Google Analytics).
- Expertise in SEO, SEM, and digital marketing strategies.
- Familiarity with real estate listing platforms such as Cal Rentals.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team, with a proactive and problem-solving attitude.
Benefits:
- Competitive salary and benefits package.
- Opportunity for professional growth and development in the real estate sector.
- Dynamic and supportive work environment with a focus on innovation and results.
Application Process:
Interested candidates should submit a resume and cover letter outlining their qualifications and relevant experience in lead generation and academic housing rentals marketing.
Note: This job description is intended to convey information essential to understanding the scope of the role and is not exhaustive. Duties and responsibilities may be adjusted based on business needs.
Job Types: Full-time, Part-time
Expected hours: 10 20 per week
Benefits: - Flexible schedule
* Opportunities for promotion
Schedule:
Expected Start Date: 07/29/2024
