The Product & Marketing Specialist is responsible for monitoring and improving the company's online presence while adhering to search engine standards particularly that of Google. They will take part in the SEO off-page optimization of the website which includes: online content management, data entry and analysis, graphics development, and site promotions. This includes but is not limited to:
- Writing, editing and proofreading site content and effectively using keywords to generate organic search results.
- Checking and updating data across the different pages of the site to guarantee that the company offers products with accurate, timely, and precise information.
- Designing and illustrating different product images, banners and ads for online promotions and marketing campaigns.
- Please note, this is a mid-shift position offering a WFH setup*
Job Functions
- Website Management & Optimization Work Percentage: 80%
- Responsible for contributing content (image/articles) for the local website, internal blog or other special marketing/merchandising projects.
- Provide web page titles, meta keywords and descriptions that will help generate more traffic from the major search engines.
- Develop creative product descriptions to include keyword/s or phrases that will increase the search engine ranking of our site pages.
- Create, edit and upload high quality product images to give more aesthetic value to the site, and to provide the site visitors with the closest visual representation of the item.
- Ensure that all uploaded and live items on the website have been optimized and are up-to-date to attract and engage visitors and viewers.
- Encode all necessary measurements, imprint options, pricing, and other special charges.
- Design and develop banners, ads and other graphics for marketing campaigns, and promotions when needed based on the client's specifications.
- Quality Assurance Work Percentage: 10%
- Maintain quality artworks and an error free output.
- Uses sound judgement in decision making to achieve daily goals and to know when to escalate issues to the supervisor.
- Collaboration with Team Members Work Percentage: 5%
- Communication with the team and management on project development, timelines and results.
- Provide SEO recommendations in coordination with elements and structure of websites and web pages.
- Contribute to overall marketing strategy and provide fresh insight for improvement.
- Progressive Training Work percentage: 5%
- Develop and recommend changes to existing methods and systems to increase the accuracy, efficiency and responsiveness of the department as a whole.
- Closely work with team manager to enhance daily productivity & efficiency.
Education/Certification
Job Qualifications:
- Candidate must possess at least a Bachelor's/College Degree, Business, Marketing, Communications, Advertising or equivalent
Required Experience
- 1-2 years of experience in an SEO Specialist / Web Content Writer post
Skill And Ability
- Has functional knowledge in Adobe Photoshop and Adobe Illustrator
- Excellent communication skills written and verbal
- Proven SEO and SEM experience
- Strong analytical and problem-solving skills
- Knowledge of web media and technology
- Multi-task
- Flexible and able to meet deadlines
- Attention to Detail
- Goal Oriented
- Quality Management
- Work driven and can easily grasp instructions
- Well organized, enthusiastic, innovative and results-oriented
