Product Marketing Manager

Job Summary:

The Product Marketing Officer will be responsible for developing and executing marketing strategies to promote the company's products. This role involves conducting market research, defining target audiences, creating marketing plans, and working closely with sales and product development teams to ensure alignment. The PMO will also be tasked with tracking the effectiveness of marketing campaigns and making adjustments as necessary to achieve the desired outcomes.

• Key Responsibilities:

• Market Research and Analysis:

Conduct market research to identify customer needs, preferences, and trends.

Analyze competitors products and strategies.

Gather and analyze data to understand market dynamics and identify opportunities.

• Product Positioning and Messaging:

Develop product positioning and messaging that differentiates the product in the market.

Create compelling value propositions for target customer segments.

Ensure consistent messaging across all marketing channels.

• Marketing Strategy and Planning:

Develop and implement comprehensive marketing plans and strategies.

Collaborate with cross-functional teams, including sales, product development, and design.

Define marketing objectives and key performance indicators (KPIs).

• Campaign Management:

Plan and execute marketing campaigns across various channels (digital, print, events, etc.).

Manage budgets and ensure campaigns are cost-effective.

Monitor and report on the performance of marketing campaigns.

• Content Creation and Management:

Develop and oversee the creation of marketing materials, including brochures, presentations, and website content.

Ensure all marketing content is aligned with brand guidelines and resonates with the target audience.

Manage relationships with external agencies and vendors.

• Sales Support:

Provide sales teams with the tools and information they need to sell the product effectively.

Create sales training materials and conduct training sessions.

Gather feedback from sales teams and use it to refine marketing strategies.

• Menu/ Product Launches:

Plan and execute product and menu launches, including pre-launch activities and post-launch follow-up.

Coordinate with internal and external stakeholders to ensure a successful launch.

Monitor product performance post-launch and adjust strategies as needed.

• Performance Tracking and Reporting:

Track and analyze the performance of marketing campaigns.

Prepare regular reports on marketing activities and outcomes.

Use data to make informed decisions and optimize marketing efforts.

• Qualifications:

Bachelor's degree in Marketing, Business, or a related field.

Proven experience in product marketing or a similar role.

Strong analytical and research skills.

Excellent communication and presentation skills.

Proficiency in digital marketing tools and platforms.

Ability to work collaboratively in a cross-functional team environment.

Strong project management skills and attention to detail.

Creative thinking and problem-solving abilities.

• Preferred Skills:

Experience in the F&B industry.

Familiarity with CRM software and marketing automation tools.

Knowledge in social media marketing.

Ability to analyze data and generate actionable insights.

Working Conditions:

Full-time position.

Office environment with occasional travel for meetings, conferences, and product launches.

• Reporting:

The Product Marketing Officer will report to the Director of Marketing or a similar senior role within the organization.

Job Types: Full-time, Permanent

Pay: Php40,

• 00 - Php50,000.00 per month
  
  Benefits:
• Employee discount

Opportunities for promotion

• Pay raise

Promotion to permanent employee
Schedule:

• Monday to Friday

Supplemental Pay:
* 13th month salary