Job Summary
- The Product Manager is primarily responsible for the development and management of products assigned to him/her by the Department Head and/or the Division Head. He/she ensures product growth and profitability; proper management of the products marketing mix -- Product, Pricing, Promotions, Place and People; and compliance with various regulatory requirements related to the product/s.
How will you contribute
- Assists in achieving the department's business objectives through his/her products: sales, revenue, profitability and cost. Takes part in every aspect of determining revenue targets, support requirements, and expense budgets required in every project, i.e., CAPEX, advertising, promotions, suppliers and vendors.
- Acts as the Co-Business Owners of the product/s and ensures timely product delivery and meets the optimum product performance.
- Introduces new products and product innovation using global banks as benchmark, concepts/ideas from other industries, new technologies, etc.
- Formulates and recommends strategies and action plans to initiate enhancements for existing products and/or services.
- Coordinates product development process, together with project manager in major projects, to ensure timely delivery of product / enhancements. Coordinates with various units of the bank for this purpose.
- Prepares concept paper, business case, business requirement documentation, and other requirements for approval of various committees. Prepares necessary documentation for BSP notification/approval. Finalizes Product Manual, standard Memorandum of Agreement (MOA), change requests, and other documents to implement new/enhancements to product / service.
- Finalizes Service Level Agreement (SLA) between various business and operating units that will have a direct impact on the assigned project, if applicable.
- Formulates training programs, information and communication plans, distribution channel strategies, and promotional campaigns to pursue business growth.
- Monitors and analyzes product performance, campaigns and projects vs. targets, P&L and ROI objectives; formulates and implements action plans to improve product performance.
- Reviews product costing and ensures that these are updated and competitive.
- Regularly conducts research regarding products: competitive surveys, feedback from customers and other stakeholders, internet-based research, etc. Initiates and recommends relevant research that could require external resources. Keeps abreast of industry/ global trends and uses these to explore opportunities to grow his/her product/s.
What will make you successful
- Preferably with two (2) years banking experience specifically exposure on banking products
- Working knowledge of sales methods and practices
