The ideal candidate is responsible for overseeing the entire lifecycle of a product, from concept to launch and beyond. This role involves collaborating with cross-functional teams, including development, marketing, and sales, to ensure the product meets customer needs and aligns with the company's strategy. Brand Managers play a pivotal role in market research, feature prioritization, and defining the product roadmap to drive success in a competitive market.
Responsibilities
- Develop and execute a comprehensive marketing plan for the assigned brand (business review, strategy development, forecasting, budgeting, and profit & loss projections).
- Evaluate and maintain product quality standards, continually benchmark against industry norms and competitors. Provide innovative packaging direction that aligns with the brand's identity and market positioning.
- Collaborate closely with the sales team to ensure the brand's availability and visibility are optimized, consistently meeting or exceeding performance targets.
- Initiate and oversee trade promotion activities and consumer promotions that drive trial and purchase rates, contributing to brand growth.
- Prepare detailed marketing reports on a quarterly, semi-annual, and annual basis, summarizing key achievements, challenges, and insights.
Qualifications
- A bachelor's degree in marketing or a related field. Preferable: With experience as a Brand Manager or Associate Brand Manager.
- Experience in identifying target audiences and devising effective campaigns.
- Strong written, verbal and collaboration skills.
- Up-to-date with the latest trends and marketing best practices
