Determines customers needs and desires by specifying the research needed to obtain market information.- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
Assesses market competition by comparing the company's product to competitors products.
- Provides source data for product line communications by defining product marketing communication objectives.
Obtains product market share by working with sales director to develop product sales strategies.- Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
- Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
- Completes operational requirements by scheduling and assigning employees; following up on work results.
Maintains product management staff by recruiting, selecting, orienting, and training employees.- Maintains product management staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
- Contributes to team effort by accomplishing related results as needed.
Job Types: Full-time, Permanent
Benefits:
Company events Life insurance
Opportunities for promotion
Schedule: Day shift
Supplemental pay types:
* 13th month salary
