We are a dynamic full-service marketing and advertising agency dedicated to catapulting our clients to the forefront of their industries. We foster a collaborative environment where creativity, strategic thinking, and a results-driven approach collide.
We seek a visionary Public Relations (PR) Director to spearhead our department and elevate our agency's brand storytelling. You will be responsible for developing and executing cutting-edge PR strategies that seamlessly integrate events and influencer marketing, maximizing brand awareness, engagement, and positive media coverage.
Lead and manage a team of PR professionals, including account managers, content creators, and social media specialists, with a focus on integrated campaign management.
Craft and implement comprehensive PR strategies that seamlessly integrate event planning and influencer marketing initiatives, fostering brand advocacy and amplifying brand messaging.
Develop and nurture client relationships, deeply understanding their business goals and crafting PR campaigns that deliver measurable results with a focus on ROI.
Secure positive media coverage for clients through strategic press releases, media pitches, and proactive media relations activities.
Identify and cultivate strong relationships with key journalists, influencers (traditional media, social media celebrities, micro-influencers), and industry leaders.
Develop and manage the agency's PR budget, ensuring efficient resource allocation and campaign optimization through data analysis.
Oversee all aspects of event planning and execution, from concept development and logistics to post-event analysis and reporting.
Stay ahead of the curve on the latest PR trends, technologies (e.g., AI-powered media monitoring), influencer marketing platforms, and event management best practices.
Craft compelling press releases, media pitches, and other PR-related communication materials with a focus on audience-specific language.
Analyze the effectiveness of PR campaigns using data analytics tools, making data-driven adjustments to optimize results and ROI.
Train and mentor junior PR staff members, fostering a culture of innovation and continuous learning.
Collaborate seamlessly with other departments within the agency, including creative, account management, social media, and data analysis teams.
Manage crisis communication situations strategically, protecting the agency's and clients reputations.
Bachelor's degree in Public Relations, Communications, Journalism, or a related field (Master's degree a plus).
Minimum 7-10 years of experience in a leadership role within a Public Relations agency or corporate environment.
Proven track record of developing and executing successful PR campaigns with measurable results, demonstrably integrating events and influencer marketing strategies.
Excellent written and verbal communication skills, with the ability to tailor messages to diverse audiences and platforms.
Strong media relations experience, with a proven ability to secure positive media coverage across traditional and new media outlets.
Expertise in event planning and execution, from budgeting and logistics to vendor management and attendee engagement.
Extensive knowledge of influencer marketing platforms and strategies, with a proven ability to identify and activate relevant influencers.
In-depth knowledge of current PR trends, technologies (including data analytics tools), and social media best practices.
Excellent organizational, time management, and budgeting skills.
Ability to work independently and manage multiple projects simultaneously while maintaining a data-driven approach.
Strong leadership and team management skills with a collaborative and results-oriented mindset.
Proficient in Microsoft Office Suite and Google Suite applications.
Experience with PR software tools (Cision, Meltwater), data analytics platforms, and event management software a plus.
Job Type: Full-time
Pay: Php60,
- 00 - Php70,000.00 per month
Application Question(s): - Discuss briefly your influencer marketing marketing.
Application Deadline: 05/30/2024
Expected Start Date: 06/03/2024
