PPC & Social Media Specialist

Job Title: PPC and Social Media Ads Expert

• Job Overview:

VELTUFF Real Workwear is seeking a talented PPC and Social Media Ads Expert to join our e-commerce team on a contractual basis. This remote position specializes in managing and optimizing pay-per-click (PPC) campaigns on Google Ads and social media advertising campaigns on Meta platforms. The role also encompasses significant responsibilities in Search Engine Optimization (SEO) to enhance our online presence and organic search ranking. The role focuses on developing campaigns for workwear and PPE in our primary markets: the United Kingdom, Denmark, and Germany. Candidates must be available to work during Central European Time (CET) hours from 8:00 to 16:

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  Key Responsibilities:

• Targeted Campaign Management:

Strategize and execute search campaigns on Google Ads, tailored for the UK, Denmark, and Germany markets.

Optimize campaigns for workwear and PPE products, ensuring high visibility and effectiveness.

• Strategic Planning and Execution:

Develop PPC, SEO and social media advertising strategies specific to workwear and PPE in our key markets.

Conduct in-depth keyword research and audience targeting.

• Campaign Optimization:

Manage and continually refine PPC and social media campaigns.

Analyze campaign data to enhance performance and reach in target markets.

• Budget and ROI Optimization:

Oversee the advertising budget, focusing on strategic allocation for the UK, Denmark, and Germany.

Work within set budgets, planning and allocating resources efficiently across campaigns.

Employ effective bid strategies to maximize return on investment.

• SEO:

• Implement SEO techniques to improve organic search rankings and online visibility.

Monitor and report on SEO performance and adjust strategies as needed.

• Team Collaboration:

Work in tandem with the e-commerce team to align advertising strategies with broader business goals.

Prepare and present regular reports on campaign performance.

• Market Trends and Analysis:

Stay updated with market trends in the UK, Denmark, and Germany, especially in workwear and PPE.

Adapt strategies to align with market-specific nuances and changes.

• Qualifications:

2-5 year's experience in PPC, social media advertising, and optimization, with a focus on the specified markets.

Knowledge of digital marketing, SEO, and e-commerce.

Analytical skills with proficiency in tools like Google Analytics.

Excellent communication skills and team collaboration abilities.

Fluency in written and oral English

• Additional Skills:

Google Ads and Meta Ads certifications are a plus.

A/B testing and optimization expertise.

Creative and detail-oriented approach.

Knowledge of SEO and e-commerce, particularly in workwear and PPE.

• Work Environment:

Full-time remote position.

Must be available during CET hours (8:00 to 16:00).

Job Type: Full-time

Pay: Php220.00 per hour

Expected hours: 40 45 per week

Benefits:

• Work from home

Schedule:

• 8 hour shift

Fixed shift

• Monday to Friday

Supplemental pay types:

• 13th month salary

Overtime pay

Education:

• Bachelor's (Preferred)

Experience:

• Microsoft Office Suite: 1 year (Required)

* PPC or SEO: 3 years (Preferred)