We are looking for a results-driven Paid Search Specialist to join our dynamic team at Bringo Tech. The ideal candidate will have a strong understanding of Google Ads, PPC strategies, and data analysis to drive effective online advertising campaigns. This role is responsible for planning, executing, and optimizing paid search campaigns to achieve our business and marketing objectives. A creative and strategic thinker, this candidate will execute innovative PPC strategies, optimize budgets, and deliver measurable results.
Key Responsibilities:
Campaign Management:
- Develop, implement, and manage paid search campaigns across search and display networks.
- Create and refine PPC strategies, conducting keyword research and developing compelling ad copy and creatives to maximize ROI.
- Utilize A/B testing to optimize ad performance and conversion rates.
Performance Analysis:
- Monitor and analyze campaign performance using Google Analytics and other tools, generating detailed reports on campaign metrics.
- Track and report on KPIs, including CTR, CPC, CPA, conversion rates, and ROI, providing insights and recommendations for improvement.
Budget Management:
- Allocate and manage budgets across campaigns to ensure efficient spending and ROI.
- Implement bid management strategies and adjust bids and budgets based on performance data and business objectives.
Strategy Development:
- Collaborate with cross-functional teams to align PPC strategies with broader marketing and business objectives.
- Conduct detailed target audience analysis and customer segmentation to improve targeting and relevance.
- Stay up-to-date with the latest trends and best practices in PPC, incorporating these insights into strategies.
Competitor Analysis:
- Conduct competitor analysis to identify strengths, weaknesses, and opportunities.
- Develop and execute strategies to outperform competitors in ad positioning and performance.
Stakeholder Communication:
- Communicate campaign progress and performance to stakeholders, preparing and presenting detailed performance reports with strategic recommendations.
Qualifications:
- Minimum 5 years of experience in Paid Search/PPC, with proven experience managing substantial ad budgets across various digital advertising platforms.
- Strong understanding of Google Ads principles and best practices.
- Managed a monthly budget of more than $50k+ per project
- Proficiency in web analytics tools (e.g., Google Analytics) and Excel, with excellent analytical skills for interpreting data and making data-driven decisions.
- Strong understanding of tracking events, GTM, and attribution.
- Google Ads Certification is a plus
- Excellent communication and presentation skills, focusing on providing insights and actionable recommendations.
- Creative thinker with strong problem-solving skills, able to work independently and collaboratively in a fast-paced environment.
- Detail-oriented, adaptable, and motivated to stay current with digital marketing trends and continuously learn new skills.
Work Environment
- Join a Small, Dynamic Team: Say goodbye to the anonymity of big companies and hello to a small, collaborative environment where every voice is important.
- Few Meetings: Tired of endless, unproductive meetings Here, you'll spend more time on meaningful work with fewer interruptions.
- Less Corporate Hassle: Escape the red tape and slowdowns of big corporations. Our work culture values efficiency and impactful contributions.
- Work Directly with Founders: Unlike big companies, you'll work closely with the founders, getting valuable insights and making a real difference.
- Growth Opportunities: Your work will be noticed and valued, giving you real opportunities for personal and professional growth.
Employee Benefits
At Bringo Tech, we value our employees well-being and growth. As part of our commitment to providing a supportive work environment, we offer the following benefits:
- Generous Paid Time Off (PTO): Enjoy annual leave for both national and local holidays. Take time to recharge and spend quality moments with loved ones.
- Competitive Salary in USD: We believe in fair compensation for your hard work and dedication.
- Early Salary Payments: Salaries are disbursed one week in advance. Empower yourself to manage personal expenses effectively.
- Monthly Gym Allowance: Stay fit and healthy with a $50 monthly gym allowance. Invest in your physical well-being.
- Monthly Online Subscription Support: Receive $50 monthly to cover subscriptions like YouTube, Spotify, Netflix, and more. Enhance your entertainment and learning experiences.
- Professional Development Budgets: We allocate $100 per month for employees to attend conferences, workshops, or online courses. Invest in your continuous learning and career growth.
- Equipment Purchase Support: Need new tools or gadgets for work We've got you covered. Boost productivity with the right equipment. The company can lend up to $3,000 payable for 12-months and the equipment is yours!
- Remote Work Options: Enjoy flexibility with remote work arrangements. Achieve work-life balance without compromising productivity.
Join our team and experience these benefits firsthand. Your well-being matters to us!
