Landed is where top creative talent can find work with US companies as a valued creative team member. Our mission is to connect the world's best creative talent with growth opportunities and financial stability. We provide a competitive salary, benefits, and more.
The Role
Who We're Looking For
You're a results-driven Paid Media Specialist. Your expertise lies in creating and optimizing paid advertising campaigns that drive traffic, conversions, and ROI across various digital platforms. You're well-versed in managing campaigns on Google, Facebook, Instagram, TikTok, Pinterest, and other channels, bringing a strategic mindset and hands-on experience to the table. Your ability to develop KPIs, analyze data, and translate insights into actionable strategies makes you an invaluable asset to our team.
You thrive in a fast-paced, cross-functional environment. As part of a team focused on best practices, innovation, new technologies, and driving results, you're adept at overseeing the entire lifecycle of paid ad campaigns. Your role is crucial in coordinating and managing workflows, acting as a liaison between departments, and ensuring that every campaign you touch maximizes performance across all paid social channels.
You're proactive and analytical. With a focus on data-driven decision-making, you excel at fine-tuning campaigns to achieve specific conversion goals. Your ability to adapt to changing market conditions and innovate ensures continuous growth and success in a competitive digital landscape.
You communicate effectively and collaborate seamlessly. Whether working with clients, team members, or external partners, you prioritize clear communication and a collaborative approach. Your strong interpersonal skills help build and maintain relationships, ensuring alignment and shared objectives across the board.
What You'll Do
- Develop effective paid media strategies and campaigns across platforms such as Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest, and other relevant advertising channels.
- Oversee paid campaigns across all digital channels to ensure strong ROI and efficient customer acquisition costs (CAC).
- Manage and optimize Google Ads and Meta Ads campaigns, including keyword research, performance analysis, budget management, and bid strategies to enhance campaign effectiveness.
- Collaborate with Campaign Managers and clients to understand their digital marketing needs and deliver tailored solutions that meet their objectives.
- Analyze performance data and provide intelligent analysis, interpretation, and appropriate action using critical thinking to inform marketing strategies and improve overall campaign performance.
- Monitor market trends and competitor activities to identify opportunities for innovation and growth.
- Work closely with the Campaign Managers and Technology team to identify and implement process enhancements or automation opportunities to boost efficiency and business results.
- Share funnel conversion improvement ideas, feedback, and present results to the management team; implement and report on A/B testing and conversion rate optimization.
- Execute timely in a fast-paced environment through effective time management and prioritization skills.
Ideal Profile
What You'll Bring
- Minimum of 3 years of experience in digital marketing; agency experience is a plus.
- Proven expertise in managing Google Ads campaigns and optimizing performance.
- Ability to analyze data, apply critical thinking, and generate actionable insights to drive marketing success.
- Excellent communication and interpersonal skills, with a talent for building and maintaining relationships.
- Hands-on experience in digital ad analytics software and a deep understanding of performance metrics (e.g., CTR, CVR).
- Minimum 2 years of experience in search engine marketing, specifically in bid monitoring and adjustment of paid search campaigns, and creating highly relevant and targeted ad copy.
- Ability to handle multiple tasks in a fast-paced environment and under tight deadlines.
- Detail-oriented and organized, with strong enthusiasm, creativity, and a commitment to paid media and client work.
- An entrepreneurial spirit with a passion for knowledge and personal growth.
- Google Search and Google Display Certifications are required; Google Shopping and Meta Certification is a plus
What You'll Get
- You'll work with a dynamic team in a creative and fast-paced environment.
- You'll get a great salary and time off.
- You'll get to work remotely from wherever you want! (As long as it has reliable WiFi and a comfortable place for you to work.)
What's on Offer
- Permanent Work From Home
- Strong opportunities to progress your career
- Competitive Salary and Paid Time Off
