Our Paid Media Specialist is responsible for leading the creation and implementation of strategies for paid search and paid social projects for our Australia and US B2B markets, while providing support to our organic social projects as needed.
Develop, implement, and manage effective paid media strategies in Google, LinkedIn, and Meta to increase leads generation and drive conversion rate optimization (CRO).
Create and manage paid media campaigns and A/B tests or experiments on Google, LinkedIn, Meta, and future platforms that our brand may explore.
Optimize paid media campaigns towards their goals based on the performance of the audience, budget, creatives, and other applicable campaign aspects.
Write ad captions aligned with the goal of the campaign.
Work with our in-house team in developing ad creatives.
Stay up to date with updates in the features and industry trends of paid media platforms.
Conduct competitor research as needed to support the paid media strategy planning.
Prepare weekly optimization and monthly performance reports with actionable strategic insights.
Support organic social as required by team workload by developing and managing content plans and/or creating content creatives and captions for LinkedIn, Facebook, and Instagram.
Conduct competitor research as needed to support the organic social strategy planning.
Perform other ad hoc marketing tasks as requested by the Line Manager.
Candidate must possess a Bachelor's Degree in Marketing, Advertising, Communication, and other related courses- At least 2 to 3 years experience in Google Ads Manager and LinkedIn Ads Manager
Experience in Paid Search, Paid Social and social media management.
- Experience in Meta Ads Manager and Social Media Manager is nice to have only
- Here are the reasons why you should join Intogreat:
Competitive Salary Package- HMO on day 1 w/ 2 Free Dependents
Group Life Insurance
Paid Leaves
Bereavement Assistance
- Work-life Balance & High Staff Engagement Culture
Long-term Development Plan Program Cultural Training
High-end IT devices- Employee awards and events
Mental Health Reimbursement up to 20K
Job Type: Full-time
Pay: Php40,
- 00 - Php50,000.00 per month
Benefits: - Health insurance
Life insurance
Schedule: Day shift
Experience:
- Paid Media Specialist: 2 years (Required)
Google Ads Manager: 2 years (Required)
LinkedIn Ad Manager: 2 years (Required)