Responsibilities:
- Responsible for the customer acquisition effectiveness of OEM channels; manage installation packages, assets, scheduling, pricing, asset
uploads/removals, and installation package updates for OEM channels (e.g., Xiaomi, Huawei, Oppo, Vivo).
- Oversee basic OEM channel tasks, including business coordination and operational communication.
- Communicate the next cycle's placement content internally and create a rational placement plan and schedule.
- Responsible for placement reach, CPD(Cost per Download), CPFD (Cost per First Download), and channel ROI.
- Ability to monitor and analyze market data, evaluate campaign effectiveness, and optimize placement strategies based on data insights.
- Must present OEM placement case studies from the past 1-2 years, with direct placement experience required.
Requirements:
- Bachelor's degree or higher recommended, preferably in marketing or a related field.
- 2+ years of OEM placement experience; experience in marketing or placement roles within mobile manufacturers, agencies, game companies with placement experience, e-commerce, finance (lending), or similar companies, with at least 1 year of direct placement experlence.
- Fluent in English; proficiency in Chinese is an additional advantage.
- Must have direct experience in OEM placement.
