Role Title: Nutrition Philippines Shopper Marketing Senior Assistant Manager
About Unilever
Unilever is the place where you can bring your purpose to life with the work that you do creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.
Job Purpose
We are seeking a dynamic and experienced Shopper Marketing Manager to join our trade marketing team. The successful candidate will be responsible for developing and executing shopper marketing strategies that drive brand growth and enhance the customer experience. This role requires a blend of creativity, strategic thinking, and analytical skills to create impactful shopper marketing programs.
What Will Your Main Responsibilities Be
Activation and Visual Communication:
- Lead the development and implementation of in-store activation plans and visual communication strategies.
- Ensure brand consistency across all shopper touchpoints.
D4R (Design For The Retailer) - Top 5 Customers
- Collaborate with the top 5 customers to co-create omni-channel marketing plans.
- Tailor strategies to align with customer-specific goals and shopper insights.
IBP (Integrated Business Planning) - High Value Audiences
- Identify and target high-value audiences through data-driven insights.
- Develop personalized marketing initiatives that resonate with key shopper segments.
Activations - Sampling And Seasonal Thematics
- Plan and execute sampling programs and seasonal thematic campaigns.
- Measure and analyze the effectiveness of activations to optimize future initiatives.
Customer Relationship Management (CRM)
- Manage CRM strategies to foster customer loyalty and retention.
- Utilize CRM data to inform shopper marketing tactics and enhance the customer journey.
Experiences & Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- A minimum of 3 years of experience in shopper marketing, trade marketing, brand management, or a related field.
- Proven track record of developing and executing successful shopper marketing programs.
- Experience working with major retailers and understanding of the retail environment.
Skills
- Strategic Thinking: Ability to develop long-term shopper marketing strategies that align with overall business objectives.
- Analytical Skills: Proficiency in data analysis and the ability to translate insights into actionable strategies.
- Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously.
- Communication: Excellent verbal and written communication skills, with the ability to influence and collaborate with cross-functional teams.
- Creativity: A creative mindset with the ability to think outside the box and develop innovative marketing solutions.
- Technical Proficiency: Familiarity with CRM tools, data analytics platforms, and Microsoft Office Suite.
- Customer-Centric: A deep understanding of customer needs and the ability to design programs that enhance the shopper experience.
- Results-Oriented: A focus on achieving measurable results and the ability to adapt strategies to meet changing business needs.
- Team Player: A collaborative approach and the ability to work effectively with diverse teams.
- Adaptable: Flexibility and the ability to thrive in a fast-paced, dynamic environment.
Leadership
- You are energized by delivering fantastic results. You are an example to others both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
- As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
