We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.
Working Arrangement
Hybrid
Job Description
Are you looking for a supportive and collaborative workplace with great benefits and clear career development Youve come to the right place.
Why choose Manulife
- Competitive Salary packages and performance bonuses
- Day 1 HMO + FREE coverage for your dependents (inclusive of same-sex partners)
- Retirement savings benefit
- Rewarding culture that values wellness and well-being
- Performance Bonus
- Global network of industry experts
- Extensive training resources
Job Description:
Were looking for a Digital Media Buying Specialist, SEM who will be managing all aspects of Paid Search including campaign set-up, optimization, and reporting. You should also be able to utilize analytics to identify areas of opportunity and improvement, and effectively communicate learnings to different stakeholders throughout the business. You should have in-depth knowledge of the paid digital media landscape and be able to help Manulife stay on top of the latest and most relevant trends.
Key Responsibilities:
- Provide input on integrated paid digital media strategies in collaboration with different marketing stakeholders, backed by thorough research using first party data and third party tools.
- Understand and apply high level industry trends across a number of different media platforms, where applicable.
- Set up campaigns in platforms for Paid Search.
- Manage all aspects of Paid Search, targeting and budget management, maximizing performance and spend at every opportunity.
- Ensure all campaigns are delivered on time and within budget whilst achieving Manulifes KPIs.
- Implement a rigorous optimization schedule using data to improve in-flight campaigns and influence future campaigns.
- Analyze campaign performance on an ongoing basis and report on insights to senior stakeholders.
- Spearhead the paid digital media innovation through a continuous test, learn and scale approach.
Qualifications:
- Must have 3-5+ years of experience in Paid Search, especially with Google Ads
- Possess working knowledge or hands-on experience with Bing Ads and Yahoo! Ads
- Experience or working knowledge on Google Display Network, Discovery Ads and Performance Max
- Google Analytics or Adobe Analytics platform experience is a strong bonus.
- Ability to advise on all things paid digital media to internal stakeholders by providing expertise on specific channels and opportunities and data strategies.
- Extensive understanding of digital media platforms and relevant metrics
- Strong data analysis skills (e.g., Excel v-lookups, pivot tables, and basic functions, ideally including Google Analytics and/or Adobe Analytics) in order to understand campaign performance, optimizations and improvement areas
- Experience in media planning (including inventory/audience research, competitor research and 1st party data analysis)
- Certifications across Google Marketing Platform and analytics platforms are a bonus
- Experience working in financial and/or insurance services is preferred in executing campaigns of varying objectives (awareness, prospecting, retargeting, acquisition)
Let's make every day better together. Learn about our opportunities at JOBS.MANULIFE.COM
About Manulife And John Hancock
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as MFC on the Toronto, New York, and the Philippine stock exchanges, and under 945 in Hong Kong.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [Confidential Information].
