Mapa University (MU) is one of the top Engineering schools in the Philippines. With ABET-accredited programs delivered through cutting-edge methods and state-of-the-art facilities, Mapa trains and forms individuals to possess important knowledge, skills, and values, collectively known as outcomes, that will make them globally competitive and truly qualified to serve a wide range of professions in different fields. Mapa is a member of Yuchengco Group of Companies (YGC).
Just recently, Mapa University entered a partnership with Cintana Education, a global leader in international education, and Arizona State University, a top 1% global university ranked as the most innovative university in the U.S. The purpose of this partnership is to transform Mapa University, which is known today for excellence in engineering and technology into a comprehensive university with a newly positioned and enhanced Business School and a new Medical and Health Sciences School.
- MARKETING TECHNOLOGY MANAGER
We are seeking a skilled and detail-oriented Marketing Technology Manager to join our marketing team. You will play a crucial role in managing and optimizing our marketing automation platform, overseeing customer journey mapping, and driving our digital marketing initiatives. Your expertise in marketing automation tools and customer experience optimization will be instrumental in delivering targeted and personalized marketing campaigns to enhance engagement and conversion.
- Overview of Responsibilities
Marketing Automation Platform Management
- Customer Journey Mapping and Optimization
Digital Marketing Campaign Execution- Lead Management and Conversion Optimization
A/B Testing and Continuous Improvement
- Data Management and Segmentation
Training and Documentation
Bachelor's degree in marketing, Communications, Business, or related field.- Proven experience in digital marketing, marketing automation, and customer journey mapping.
Proficiency in using marketing automation platforms such as Ortto, MailChimp, GetResponse, ActiveCampaign, HubSpot, Marketo, Pardot, etc.
- Experience with Landing Pages tools like Lead Pages, Unbounce, Lander and others.
Experience with Form Builders like Form Assemble, Google Forms, Zoho Forms and TypeForm.- Familiar with Salesforce Flows, Salesforce Sales Cloud and Zendesk
Familiarity with email marketing best practices and CAN-SPAM compliance.
- Excellent project management skills to manage multiple campaigns and initiatives simultaneously.
Creative mindset with an eye for designing engaging and effective marketing content.
Good compensation for the successful candidate and when promoted to regular status, the benefits among others includes hospitalization and life insurance and scholarship to qualified dependent.
Job Type: Full-time
Benefits: Company events
Health insurance Paid training
- Promotion to permanent employee
Schedule:
Monday to Friday
Supplemental pay types: Overtime pay
Ability to commute/relocate:
- Manila: Reliably commute or planning to relocate before starting work (Required)
Education:
* Bachelor's (Required)
