Marketing Specialist

Campaign Development & Execution:

Develop and implement marketing campaigns across multiple channels, including digital, email, social media, and paid media.

Collaborate with cross-functional teams to ensure brand consistency and message alignment.

Identify target audiences and tailor content to engage and attract potential customers.

Content Creation:

Produce high-quality, engaging content, including blog posts, social media posts, newsletters, and promotional materials.

Assist in creating visuals and graphics that align with the brand's voice and identity.

Social Media Management:

Manage and monitor all social media channels, developing a content calendar to drive engagement and brand awareness.

Stay updated on trends and adapt strategies to ensure content remains relevant and impactful.

Analytics & Reporting:

Track, analyze, and report on the performance of campaigns and provide insights and recommendations for improvement.

Utilize tools like Google Analytics, social media insights, and CRM data to gauge success and optimize future strategies.

Market Research:

Conduct market research to identify new trends, competitor activities, and customer preferences.

Provide insights to assist with product development and strategy adjustments.

Collaborate on Product Marketing:

Work closely with product teams to understand new features and offerings and to develop messaging that communicates product value to the target audience.

Assist in crafting go-to-market strategies for new product launches.

Qualifications:

Education: Bachelor's degree in Marketing, Communications, Business, or a related field.

Experience: 1+ years of experience in marketing, digital marketing, or a related field.

Skills:

Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, CRM software).

Strong copywriting and content creation skills.

Basic design skills and experience with graphic design tools (e.g., Canva, Adobe Creative Suite) are a plus.

Familiarity with social media management and ad platforms (Facebook, Instagram, LinkedIn, Google Ads).

Competencies:

Creative thinking with a data-driven mindset.

Strong project management skills and the ability to meet deadlines.

Excellent communication and interpersonal skills.

Ability to work independently and as part of a collaborative team.

Why Join Us

Growth Opportunities: Work with a talented team in a fast-paced environment where learning and growth are encouraged.

Innovation: Be part of a team that values creativity and innovation.

• Impact: Play a key role in shaping the brand's voice and driving business results.