Marketing Specialist

CARMAX, the Philippines leading used-car retailer, seeks a fearless Growth Hacker & Marketing Maverick to single-handedly spearhead our digital marketing revolution. This results-oriented, hands-on role is perfect for a data-driven marketing whiz who thrives in a fast-paced, entrepreneurial environment.

• About CARMAX

CARMAX is revolutionizing the way Filipinos buy used cars. We offer a hassle-free car buying experience with a wide selection of high-quality, pre-owned vehicles, transparent pricing, and exceptional customer service. Our commitment to innovation and customer satisfaction has positioned us as a leader in the Philippine used-car market.

• Own the CARMAX Marketing Narrative:

In this pioneering role, you'll be the architect of CARMAX's digital marketing strategy, crafting and executing innovative campaigns across all channels. You'll wear multiple hats strategist, analyst, content creator, and social media guru to drive brand awareness, generate leads, and propel sales to new heights.

• Top 3 Highlights of the Role:

Marketing Mastermind: Be the mastermind behind CARMAX's entire digital marketing strategy, from crafting the vision to executing high-impact campaigns. You'll define our brand positioning, value proposition, unique selling proposition (USP), and brand voice, ensuring a consistent and compelling message across all touchpoints.

• Data-Driven Decisions: Leverage your analytics prowess to measure success, identify trends, and constantly optimize marketing efforts for maximum ROI.

Content Creation Powerhouse: Develop captivating content be it social media posts, website copy, or email campaigns that resonates with the target audience and showcases our car inventory.

• Non-Technical Description:

• Are you a digital marketing Swiss Army Knife Do you crave the challenge of building a successful marketing engine from the ground up If you thrive in a fast-paced, independent environment and have a knack for turning ideas into sales, then this is the role for you!

• What Problems Will You Solve in the First 90 Days

Marketing Launchpad: Launch a comprehensive digital marketing strategy, establishing a strong presence across key online channels.

Data Detective: Analyze competitor activity and market trends to identify new opportunities for growth hacking and audience engagement.Content Crafter: Develop a content calendar and begin creating high-quality, engaging marketing materials that showcase CARMAX's value proposition.

• Brand Architect: Define CARMAX's brand positioning, value proposition, unique selling proposition (USP), and brand voice, ensuring a consistent and compelling message across all marketing efforts.

• Duties and Responsibilities:

Conduct in-depth market research to understand customer trends and develop a buyer persona.

• Define CARMAX's brand positioning, value proposition, unique selling proposition (USP), and brand voice, ensuring consistency across all marketing channels.

Develop and implement data-driven marketing plans to achieve aggressive sales targets and brand awareness goals.

• Manage and execute marketing campaigns across various digital channels (SEO, SEM, social media, email marketing, etc.).

Create compelling marketing materials, including website content, social media posts, email campaigns, and other creative assets.

• Analyze marketing campaign performance using data analytics tools and recommend adjustments to optimize ROI.

Stay up-to-date on the latest digital marketing trends and technologies, implementing innovative growth hacking techniques to drive engagement and sales.

• Manage the CARMAX social media presence, fostering brand engagement and community growth.

Track and report on key marketing metrics to measure campaign effectiveness and inform future strategies.

• Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.

• 3+ years of experience in digital marketing, preferably with a proven track record of success in a one-person marketing team environment.

Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, Facebook Insights).

• Excellent written and verbal communication skills with the ability to create compelling content in various formats.

A creative and resourceful approach to marketing, with a passion for exploring new growth hacking techniques.

• Self-motivated and independent with the ability to prioritize tasks, manage multiple projects, and thrive in a fast-paced environment.

A data-driven approach to problem-solving with a relentless focus on achieving measurable results.

• Why us:

Competitive salary and benefits package

• Be the sole driver of CARMAX's digital marketing success story!

Opportunity to work in a fast-paced and dynamic environment

• Make a real impact on the future of car buying in the Philippines

Job Type: Full-time

Pay: Php35,

• 00 - Php40,000.00 per month
  
  Schedule:
• 8 hour shift

Supplemental Pay:
* 13th month salary