Role Overview
The Marketing All-Rounder will be responsible for a wide range of tasks, from graphic design to content creation and digital marketing. This role requires a blend of creativity, technical skills, and strategic thinking to deliver high-quality work that aligns with our brand aesthetic and meets our clients needs.
Key Responsibilities
Graphic Design
- Create visually appealing designs for various client and in-house materials, including social media tiles, development brochures, capability statements, EDMs, and websites
- Ensure all designs align with our brand aesthetic and client expectations focusing on high-end, minimal, clean, and modern styles
Content Creation
- Write engaging captions for social media plans, email marketing campaigns, website copy, brochure copy, and blog posts
- Develop compelling narratives that resonate with target audiences and drive engagement
Reporting and Analytics
- Generate comprehensive client reports, incorporating relevant data points
- Analyse campaign performance and provide insights for optimisation
Digital Marketing
- Set up and manage ad campaigns in Meta's backend
- Build and optimise workflows and pipeline funnels using our CRM system
Required Skills And Attributes
- Proficiency in Adobe Suite, particularly InDesign and Illustrator (Photoshop experience is a plus)
- Experience with Canva
- Experience with Meta advertising platform (advantageous)
- Familiarity with Figma (advantageous)
- Experience with Go High Level CRM and Mailchimp (advantageous)
- Excellent communication and writing skills
- Strong project management abilities and task prioritisation
- Meticulous attention to detail and superior organisational skills
- In-depth knowledge of digital marketing strategies and social media platforms
- Creative thinking and problem-solving abilities
- Ability to adapt to our brand aesthetic and create high-end, minimal, clean, modern designs
