Conduct market research to identify customer trends, competitor offerings and demographic data.
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail,etc.)
- Analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Brainstorming and developing ideas for creative marketing campaigns
- Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Undertake individual tasks of a marketing plan as assigned
