We are seeking an experienced and highly motivated Marketing Analytics Specialist to join our team. The Marketing Analytics Specialist will be responsible for developing, implementing, and analyzing marketing campaigns, analyzing marketing performance, and providing strategic insights to optimize marketing programs. The ideal candidate should have a strong understanding of analytics, a passion for marketing and advertising, and be comfortable with data-driven decision-making. The successful candidate will have a strong ability to interpret data, identify key trends and insights, and provide recommendations to achieve marketing objectives.
Duties and Responsibilities
- Develop and maintain analytics models to assess the performance of marketing initiatives.
- Analyze customer data to identify trends, insights, and opportunities.
- Design and implement data-driven marketing strategies to drive customer engagement.
- Provide regular reports on marketing performance to senior management.
- Monitor and analyze the effectiveness of marketing campaigns.
- Collaborate with other departments to ensure data accuracy and integrity.
- Monitor competitor activities and suggest innovative ways to exceed their performance.
- Stay up to date with the latest industry trends and identify new opportunities to enhance marketing efforts.
QUALIFICATION
Bachelor's degree in Marketing, Business, Analytics, or a related field.
Minimum of 3 years of experience in customer insights, CRM, or a similar role, preferably within the healthcare industry.
Demonstrated analytical skills and ability to translate data into actionable insights.
Knowledge of voice of the customer methodologies and best practices.
Strong research skills and ability to stay current on industry trends and emerging technologies.
Excellent communication, collaboration, and problem-solving skills.
Proficient with CRM systems, data analysis tools, and Microsoft Office Suite.
Job Type: Full-time
Pay: Php25,000.00 - Php30,000.00 per month
Benefits: - Company Christmas gift
Health insurance
Schedule: Day shift
Supplemental Pay:
* Performance bonus
